In this episode, I want to share a brilliant story written by one of my favorite marketers, Dave Trott, titled "Strategy is Sacrifice".

The story takes us back to World War II. At the time, standard military strategy assumed that for a bomber to survive, it needed more armor, more guns, and a larger crew. Planes like the British Lancaster and the American B-17 were massive, heavy, and slow because they were weighed down by defenses.

But Geoffrey de Havilland had a different idea—a creative strategy. He asked a simple question: What if the enemy couldn't catch you?.

Instead of adding more gear, he stripped everything away. He built the Mosquito: a plane made of wood that carried no guns and had a tiny crew. Because it was so light, it flew at nearly 400 mph—faster than the German fighters trying to shoot it down.

I discuss why this is a perfect example of "brutal simplicity." Creative strategy isn't about adding more stuff; it's about taking things away until you are left with one powerful thought.

I also share my three key takeaways from this story on how we can solve problems today:

1. Imagination: Using creativity as our only legal unfair advantage.
2. Intuition: Trusting our instincts to focus on the main goal.
3. Challenging Assumptions: Breaking the rules of "how things are usually done".

I hope this story inspires you to look at your own strategies differently.

#Strategy #Creativity #DaveTrott #Marketing #ProblemSolving