Peony Hirwani is a journalist, editor, and cultural commentator shaping the way South Asian music, identity, and creativity are understood on a global stage. As a Senior Editor at Rolling Stone India, she covers the evolving landscape of Indian music, from hip hop to independent artists—while also exploring the intersection of culture, business, and storytelling.

Her work has appeared in major international outlets including Billboard, The Independent, Business Insider, Harper’s Bazaar, and Vogue Arabia, showcasing her range across music, lifestyle, and cultural reporting.

With a growing influence across South Asian journalism, Peony stands out as a voice championing authenticity, artistic integrity, and the next generation of global South Asian creatives.

In this Episode!

00:00:00 Intro

00:03:40 Journey for Journalism

00:08:40 Against Tokenism

00:12:39 Balancing Cultures & Representation

00:15:00 Brown Pound

00:18:30 Push/Pull Marketing Strategies in India

00:34:00 Being constructive under pressure

00:36:05 Big Labels buying culture

00:39:00 Ai Challenges

00:44:00 Future

00:46:30 Bhandwagons’

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

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