What if thw beliefs holding you back aren't the ones you've already named. They're the ones you've never once questioned — because they don't feel like beliefs at all.

They feel like facts.

In this episode we get into why hidden beliefs are so hard to see, how your brain has been quietly reinforcing them for decades, and what the gap between what you consciously want and what you subconsciously expect is actually costing you.

What we cover:

• Why the beliefs running your life aren't the ones you've been working on
• How confirmation bias keeps old beliefs alive long after the original experience
• What the reticular activating system (RAS) is and why it's filtering out the opportunities you say you want
• The gap between conscious desire and subconscious expectation — and why that gap is where all the frustration lives
• The two most reliable ways to start identifying what's actually running in the background

Take the next step:

Learn more about and book a free Subconscious Strategy Session: BOOK YOUR SESSION

Read more on Substack: SUBSTACK

Connect on Instagram: @_brendajohnston

Take the next step

If today's episode resonated and you're ready to close the gap between what you know and what you're actually living: APPLY TO WORK WITH BRENDA

Join Between the Lines on Substack: The perfect place between episodes, for women who are done with surface-level answers.

Visit the website: brenda-johnston.com

Connect with Brenda on Instagram: @_brendajohnston