In this episode, Genevieve offers a personal update and discusses her journey in elevating her spa business using Facebook and Instagram ads, guided by online marketing expert Stephanie Mitchell.

Discover how Genevieve shifted her focus from providing treatments to coaching and mentoring fellow estheticians. Listen in for an engaging discussion on the importance of building a personal brand, continuous learning, and embracing change to thrive in the beauty industry.

Ready to learn how to run ads that actually bring in clients (no more boosting posts)?? Check out this link - ​https://gensantosbann.com/adlab/​

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

In this episode, Genevieve discusses her content creation journey, including her strategies for leveraging Instagram Live, TikTok, and YouTube Shorts to connect with her audience. She emphasizes the importance of financial education and preparation, urging listeners to understand their finances and take control of their business success.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

For this episode, Genevieve is interviewed by Joanne Hedstrom, co-founder of the NYC Esthetician Community Facebook Group. This interview took place on the @NYCestheticiancommunity Instagram Live on Mon 6/30/25. Genevieve talks about the milestones and challenges of being a beauty industry veteran and a mom to her daughter, Olivia. Genevieve provides valuable insights into creating a fulfilling life as a solo esthetician, emphasizing the importance of personal growth, work-life balance, and business strategy.

Whether you're an esthetician, entrepreneur, or parent, this episode offers inspiration and practical advice to help you juggle and succeed in all your roles.

Follow the NYC Esthetician Community on Facebook and Instagram. You must be an esthetician in one of the 5 boros in NYC and enter your license #.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Genevieve candidly discusses the challenges and celebrations that come with being a dedicated beautypreneur, including personal milestones like her 40th birthday and her daughter's 5th birthday. Genevieve emphasizes the importance of giving oneself grace amidst the hustle culture and the value of perseverance in a competitive industry.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

In this episode, Genevieve sits down with Ashley and Andrea from The Esty Collaborative, based in Florida. These dynamic ladies share their inspiring journey as licensed estheticians, educators, and mentors, and discuss how they built a robust community for beauty professionals.

Discover the secrets behind their successful events, such as CollabCon, and how they are reshaping the networking landscape for local estheticians. Learn about their podcast, their first steps into the beauty world, and how passion fuels their endeavors.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

In this episode, she dives deep into the beauty industry during her weekly IG Live, sharing her 20 years of experience and passion for helping estheticians thrive. From exciting conferences and meetups to personal challenges and successes, Genevieve candidly discusses her journey and the importance of building a strong personal brand.

Whether you're a seasoned esthetician or just starting, this episode provides practical tips and inspiration to navigate the ups and downs of the beauty business.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

We're at 70 episodes!!!

In this episode, Genevieve connects with Ashley from Herbal Skin Solutions to discuss their partnership and the support they offer estheticians. Discover the inspiring story of Ashley's journey into the world of aesthetics, her experiences with Herbal Skin Solutions, and the educational opportunities they provide. Learn how networking and continuous education play crucial roles in building a successful career as a solo entrepreneur in the beauty industry.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

ABOUT THIS EPISODE: Joined by her personal accountant and business tax advisor, Genevieve explores essential strategies for managing taxes, understanding business write-offs, and preparing your beauty business for financial success.

Throughout the episode, Genevieve and her expert guest cover a wide array of topics, from the importance of proper bookkeeping to the benefits of transitioning from a sole proprietorship to an LLC. Learn about the various write-offs available to beauty professionals, how to effectively pay yourself as a business owner, and tips for making the most of beauty industry events.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. By the way, I changed my IG handle! Find me at @gensantosbann.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)