『The Backstory on Marketing and AI』のカバーアート

The Backstory on Marketing and AI

The Backstory on Marketing and AI

著者： Guy Powell
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 Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.Copyright 2025 Guy Powell アート マーケティング マーケティング・セールス 文学史・文学批評 経済学
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  • AI in Financial Marketing

    AI in Financial Marketing
    2025/11/03

    In this episode of The Backstory on Marketing and AI, discover how artificial intelligence is transforming the financial services industry. WealthFeed’s AI-driven platform empowers advisors to identify ideal clients, automate outreach, and maintain compliance.

    We explore how AI-enabled market research allows advisors to personalize marketing, strengthen relationships, and deliver better ROI. The discussion covers ethics, data privacy, and how to build trust in an AI-driven world.

    Key takeaways:

    • How AI enhances prospecting and client engagement

    • Balancing technology with human integrity

    • The role of ethics and compliance in financial marketing

    • Using AI-enabled market research for better ROI

    • The future of proactive, data-driven financial advising

    If you’re in marketing or finance, this episode will help you understand how to use AI responsibly and strategically to scale your business.
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    22 分
  • AI's Role in Marketing Success

    AI's Role in Marketing Success
    2025/10/30

    In this insightful episode, we explore how AI is transforming marketing strategies for efficiency, growth, and creativity. JP Carter from System Pavers discusses their journey from traditional marketing methods to integrating AI technologies for better campaign development, segmentation, and content creation.

    By leveraging AI-powered tools, System Pavers can now optimize their marketing efforts at a faster pace. AI has enabled them to improve search monitoring, content generation, and overall marketing performance.

    JP also shares how the company uses AI to enhance customer experiences, including product visualizations and AI-driven feedback. He emphasizes the importance of authenticity, even when using AI tools, ensuring that campaigns resonate with customers.

    With AI's growing influence on marketing, companies must adapt and embrace new technologies to stay competitive. This episode is a must-listen for marketers looking to harness AI’s potential to elevate their strategies.
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    16 分
  • AI Rewrites Marketing

    AI Rewrites Marketing
    2025/10/07

    In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are evolving beyond automation. Discover how AI-enabled intelligence is transforming how brands connect with customers and make smarter business decisions.

    Topics include:

    • The shift from search to problem-solving with LLMs.

    • How small businesses can start integrating AI today.

    • Why marketing is the best entry point for AI adoption.

    • The rise of micro-entrepreneurship powered by AI.

    • How to prepare your data for AI-driven insights.

    We also explore how understanding the fundamentals of marketing—brand building, storytelling, and customer connection—remains vital in this new era.

    This conversation reveals the strategies businesses need to stay relevant, agile, and competitive in a world where AI-enabled Market Research is becoming the foundation of marketing success.

    To learn more about ProRelevant, visit https://ProRelevant.com
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    33 分
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