『The B2B Playbook』のカバーアート

The B2B Playbook

The B2B Playbook

著者： Kevin Chen & George Coudounaris
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Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!Copyright 2026 Kevin Chen & George Coudounaris マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #245: How to Scale Your B2B Marketing without a Huge Team (Be The Best - Stage 5 of the 5 BEs Framework)

    #245: How to Scale Your B2B Marketing without a Huge Team (Be The Best - Stage 5 of the 5 BEs Framework)
    2026/09/06

    In this video, Kevin and I wrap up our 5Bs go-to-market framework with Be The Best, covering how to scale what's working without a bigger team by turning your wins into documented, repeatable systems and playbooks.

    We cover:

    → Why growth does not have to mean headcount growth, especially with AI in the mix

    → How documented workflows and standard operating procedures save you time and remove guesswork

    → Why consistency in voice, tone, and quality is what builds trust in the market

    → Building lightweight playbooks anyone can follow for content, distribution, and repurposing

    → Operationalizing systems across sales, customer success, and product, not just marketing

    → Mapping content to the five stages of awareness on a regular cadence

    → When to double down versus pivot using your leading and lagging indicators

    If you are a lean B2B team trying to scale demand generation without adding headcount, this episode is for you.

    Tune in and learn:

    → How to turn your team's wins and workflows into repeatable assets

    → Why simple systems can live in a spreadsheet before you ever need expensive tools

    → How to build feedback loops between marketing, sales, and customer success

    → Why you should use quarterly reviews to check alignment and adapt

    → How to go from random acts of marketing to compounding growth driven by relentless execution

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    🔗 Links + CTAs

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    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

    🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

    💼 Need help running your own LinkedIn Thought Leadership Ads?

    https://theb2bplaybook.com/linkedin-ads-agency

    -----------------------------------------------------

    SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter

    GET the latest CONTENT: https://theb2bplaybook.com/

    -----------------------------------------------------

    Timestamps:

    0:00 Intro and the Be The Best framework

    1:00 Scaling without a bigger team

    1:55 Documenting workflows and playbooks

    4:10 Building consistency to earn trust

    6:15 Operationalizing across go-to-market teams

    7:45 Lightweight content playbooks

    9:45 Mapping content to the five stages of awareness

    11:45 Simple systems and not letting tools drive them

    13:00 When to double down vs pivot

    13:55 Using quarterly reviews to stay aligned

    15:55 Key takeaways and recap

    S08 E245 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #gotomarket #b2bsaas #marketingstrategy #icp #contentmarketing #revenuegrowth
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    21 分
  • #244: How to Optimise and Measure your B2B Marketing (Be Better - Stage 4 of the 5 BEs Framework)

    #244: How to Optimise and Measure your B2B Marketing (Be Better - Stage 4 of the 5 BEs Framework)
    2026/08/30

    In this video, Kevin and I break down Be Better, the fourth step of our 5Bs go-to-market framework, covering why the MQL is broken, how to measure what actually matters with leading and lagging metrics, and how to build marketing's credibility inside your business.

    We cover:

    → Why the MQL is outdated and how chasing it misaligns sales and marketing

    → The lagging metrics that show real outcomes: pipeline influence, revenue, deal velocity

    → The leading metrics that signal you are moving in the right direction

    → Why attribution is helpful but should never be treated as gospel

    → The "how did you hear about us" trick for uncovering dark social and hidden content impact

    → How to build marketing's credibility internally by tying activity to business goals

    → What good reporting for leadership actually looks like

    If you are a B2B marketer stuck chasing MQLs and struggling to prove your impact to leadership, this episode is for you.

    Tune in and learn:

    → Why quality engagement beats arbitrary lead scores and lead volume

    → How to align leading and lagging metrics to your funnel and stage of growth

    → Why you should be data informed, not just data driven

    → How to get leadership to change their beliefs using real customer stories

    → How to become a strategic advisor internally, not just the person dumping data into a report

    -----------------------------------------------------

    🔗 Links + CTAs

    -----------------------------------------------------

    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-gen...

    🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

    💼 Need help running your own LinkedIn Thought Leadership Ads?

    https://theb2bplaybook.com/linkedin-a...

    -----------------------------------------------------

    SUBSCRIBE to our channel: / @theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter

    GET the latest CONTENT: https://theb2bplaybook.com/

    -----------------------------------------------------

    Timestamps:

    0:00 Intro and the Be Better framework

    0:50 What Be Better focuses on

    1:35 The death of the MQL

    3:40 Leading vs lagging metrics

    6:20 Qualitative signals from your sales team

    7:00 Avoiding the attribution trap

    9:00 Be data informed, not data driven

    10:30 Building marketing credibility internally

    12:45 Getting leadership buy-in

    14:20 What good reporting for leadership looks like

    15:55 Key takeaways and recap

    S08 E244 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #gotomarket #b2bsaas #marketingstrategy #icp #contentmarketing #revenuegrowth
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    20 分
  • #243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)

    #243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)
    2026/08/23

    In this video, I hit the floor at the Generate B2B conference grabbing quick hot takes from LinkedIn, SEO, CRM and ABM folks on what's actually worth the money, then Kevin and I break down the sessions we loved

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    🔗 Links + CTAs

    -----------------------------------------------------

    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

    🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

    💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

    -----------------------------------------------------

    SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter

    GET the latest CONTENT: https://theb2bplaybook.com/
    続きを読む 一部表示
    17 分
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