『The B2B Playbook』のカバーアート

The B2B Playbook

The B2B Playbook

著者： Kevin Chen & George Coudounaris
無料で聴く

概要

 Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!Copyright 2026 Kevin Chen & George Coudounaris マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #220: Why B2B Partnerships Might Be Your Biggest Growth Opportunity Right Now

    #220: Why B2B Partnerships Might Be Your Biggest Growth Opportunity Right Now
    2026/02/22

    In this video, we break down why your content needs a strong point of view to make your product the logical conclusion, not a hard sell. We walk through the exact 3-part POV exercise we use in our B2B incubator to help you nail your messaging.

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    🔗 Links + CTAs


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    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course


    🧠 Learn how to drive revenue across your organization with CRO School: https://theb2bplaybook.com/cro-school


    💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency


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    SUBSCRIBE to our channel: / @theb2bplaybook


    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter


    GET the latest CONTENT: https://theb2bplaybook.com/


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    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-generation-course
    続きを読む 一部表示
    35 分
  • #219: Salesforce legend Phil Cleary on Why Sales Forecasts Are Breaking in 2026, and why Revenue Enablement Fails Without Commercial Architecture

    #219: Salesforce legend Phil Cleary on Why Sales Forecasts Are Breaking in 2026, and why Revenue Enablement Fails Without Commercial Architecture
    2026/02/15

    Revenue leaders don’t trust their pipeline anymore.

    In this episode, we sit down with Phil Cleary – 20+ year Salesforce veteran and co-lead of the Revenue Enablement Society – to unpack what’s really happening inside revenue teams right now.


    We break down why forecasts are slipping, why pipeline feels fabricated, and why traditional sales training isn’t fixing behaviour.


    This is a deep dive into revenue enablement strategy at the leadership level.


    We cover:

    + Why buyers are frozen (FOBO from FOMO)

    + The 2x2 coaching model every sales leader should use

    + Why “software with a service” is the future of SaaS

    + How behaviour, identity, and mindset drive real adoption

    + Why you are your calendar


    If you lead sales, marketing, or revenue teams – this conversation will challenge how you think about enablement.


    Tune in and learn:

    + How to fix forecast uncertainty

    + How to build behaviour-led performance

    + How to align revenue teams around real commercial oversight


    If you care about predictable revenue, commercial common sense, and long-term alignment – this one’s essential.


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    🔗 Links + CTAs

    -----------------------------------------------------

    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course


    🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school


    💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency


    -----------------------------------------------------

    SUBSCRIBE to our channel: / @theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter

    GET the latest CONTENT: https://theb2bplaybook.com/

    -----------------------------------------------------


    00:00 Why Revenue Leaders Are Losing Confidence in Their Forecast

    04:40 FOMO vs FOBO: Why Buyers Are Frozen

    08:10 Is Your Pipeline Fake?

    11:20 Revenue Retention Is Changing Sales Behaviour

    14:00 Why Commercial Handover Is Broken

    16:20 The Smash-and-Grab Sales Problem

    19:50 The 2x2 Coaching Framework

    22:30 Toxic High Performers

    25:00 What Good Behaviour Looks Like

    29:30 Why Training Fails

    31:00 The Kirkpatrick Model

    33:10 Specialisation in Sales Teams

    36:10 Thinking Like a Franchise Owner

    39:40 You Are Your Calendar

    42:10 Growth Mindset in Revenue Teams

    48:20 SaaS vs Software With a Service

    54:30 Crossing the Chasm

    01:00:10 Revenue Enablement Society

    01:04:00 The Art and Science of Leadership


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    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-generation-course


    S08 E219 - The B2B Playbook

    #b2b #b2bmarketing #digitalmarketing #demandgeneration #salesleadership #salesadvice #revenueenablement
    続きを読む 一部表示
    1 時間 7 分
  • #218: Why Being Funny in B2B Marketing is a Serious Brand Strategy (and How To Do It!) - Deadpan's Luke Winter

    #218: Why Being Funny in B2B Marketing is a Serious Brand Strategy (and How To Do It!) - Deadpan's Luke Winter
    2026/02/08

    Most B2B content looks polished. But almost none of it gets remembered.

    In this episode, we break down why humour isn’t a creative risk in B2B.

    It’s a strategic advantage.


    We’re joined by Luke Winter, founder of Deadpan and one of the few people proving that B2B marketing with humour drives memory, brand lift, and real revenue.


    Luke shares how a single funny B2B video generated over $300K in sales, why AI-generated content is creating sameness, and how brands can use comedy frameworks to stand out without needing a massive budget.


    We also unpack:

    + Why most B2B brands confuse looking professional with being effective

    + The science behind entertaining ads and higher conversion rates

    + How to turn real customer pain points into memorable content


    + Five practical frameworks to generate funny B2B ideas

    + How to build a sitcom-style content series for your brand

    + How to get CEO buy-in without calling it “comedy”


    Tune in and learn:

    + Why humour works better than features in B2B

    + How to create distinctive brand memory in a world of AI slop

    + How to apply comedy without damaging credibility


    If you’re a B2B marketer trying to stand out, build trust, and stop blending in, this episode is essential.


    -----------------------------------------------------

    🔗 Links + CTAs

    -----------------------------------------------------

    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course


    🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school


    💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency


    -----------------------------------------------------

    SUBSCRIBE to our channel: / @theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter

    GET the latest CONTENT: https://theb2bplaybook.com/

    -----------------------------------------------------


    00:00 Why Humour Is a Smart B2B Brand Strategy

    01:10 Why B2B Comedy Is Untapped

    02:00 AI vs Memorability

    03:20 Why Corporate Videos Fail

    04:10 The Video That Changed Everything

    06:00 From 234 Views to $300K

    07:00 The Showmanship Era

    08:10 Why B2B Content Gets Ignored

    09:10 Showmanship vs Salesmanship

    10:00 Turning Pain into Comedy

    11:30 The Data Behind Funny Ads

    13:00 Why Humour Isn’t Risky

    15:00 The Customer Is the Hero

    16:40 Comedy Frameworks

    20:20 Comedic Displacement

    23:20 Opposites in Comedy

    26:00 Metaphors That Work

    28:00 Parody and Associations

    31:40 Testing with Memes

    34:30 Sitcom-Style B2B Content

    36:50 Getting CEO Buy-In


    -----------------------------------------------------


    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-generation-course


    S08 E218 - The B2B Playbook

    #b2b #b2bmarketing #brandstrategy #humourinmarketing #demandgeneration
    続きを読む 一部表示
    46 分
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