B2B marketers are being asked to do more, move faster and prove impact, all while AI, buyer expectations and internal bandwidth keep shifting.

In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the stories marketers couldn’t ignore this month and what they reveal about change fatigue, lean-team survival, customer understanding, AI-era visibility and the growing importance of trust.

If your marketing team is buried in dashboards, AI experiments and “urgent” requests, this conversation is about finding the work that actually moves the business forward.

Episode Resources

From Change Fatigue to Change Readiness: A Human-Centered Playbook for Modern Teams in the Time of AI: https://bit.ly/4eUq110

How to Stay Afloat When You ARE the Marketing Team: https://bit.ly/4eZZbod

The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers: https://bit.ly/4mejujb

What Digital Summit Chicago Reveals About the State of B2B Marketing in the AI Era: https://bit.ly/4v3ZeF3

The New Rules of B2B Marketing: Actionable Takeaways From Digital Summit Chicago: https://bit.ly/4eVfL8E

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