『The Automotive Advertising Podcast』のカバーアート

The Automotive Advertising Podcast

The Automotive Advertising Podcast

著者: Jim Flint
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Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.Jim Flint 2019 マーケティング マーケティング・セールス 経済学
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  • Season 5, Episode 20: The Dealers Who Win With AI Will Build in July
    2026/07/15

    AI is coming to your dealership. In many cases, it's already there. The question is not whether you invest — the question is how.

    In this episode, Jim Flint explains why summer is the most important AI investment window, and why building in July means you're ready to execute in September.

    Building is not the same as waiting. The dealers who win with AI will start the build in July.

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    7 分
  • Season 5, Episode 19: You Cannot Be Serious
    2026/07/14

    In this episode, Jim Flint uses John McEnroe's famous Wimbledon meltdown to talk about the objections dealerships are still making in the AI race. From AI workflows to getting dealership data LLM ready, Jim explains why "we're not ready" is no longer a strategy.

    He also looks at the coming opportunity around ChatGPT advertising and why early movers may secure a real advantage before the auction gets crowded. The call may stand for now, but that doesn't mean it's right.

    You cannot be serious — but dealers who wait too long might be.

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    6 分
  • Season 5, Episode 18: Arnold Gacita: AI Can't Fix Auto Service Alone
    2026/07/13

    Can better training fix automotive service?

    In this episode, Jim Flint sits down with Arnold Gacita, President of Petra, to talk entrepreneurship, service advisor training, AI, leadership, and the people behind the dealership business. Arnold shares how his family's work ethic shaped his career, why Petra puts relationships first, and how Petra Cares is creating meaningful opportunities for foster youth.

    The conversation explores why service advisors need stronger training, where AI and common sense fit into dealership operations, and why communication and lasting customer relationships remain the foundation of great service.

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    42 分
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