『The Auto Repair Marketing Podcast』のカバーアート

The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

著者： Kim and Brian Walker
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概要
 The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.Copyright 2026 Kim and Brian Walker マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Small List, Real Engagement: Why Email Still Matters [E230]

    Small List, Real Engagement: Why Email Still Matters [E230]
    2026/11/11
    Thanks to our Partner, AppFueledEmail marketing is dead? I hear that every year, and every year I disagree. The truth is, email is still one of the most effective ways to stay connected with your customers, build trust, and keep your auto repair shop top of mind. And the best part? You probably already have everything you need to start doing it.In this episode of the Auto Repair Marketing Podcast, Kim Walker sits down with two members of the Shop Marketing Pros team, Wendy Falgout and Izzy Szejk, to talk about what's really happening with email marketing in the auto repair industry. They share how shops are using simple monthly emails to educate customers, promote new services, build community relationships, and generate brand awareness without constantly pushing discounts or sales.You'll hear real examples from shops seeing open rates of 60% and 70%, why your email subject lines matter, how to reuse content you're already creating for social media and blogs, and why you might be paying for email marketing through your CRM without even realizing it.They also get into email marketing costs, A/B testing, video content, tracking open rates and click-through rates, and the importance of having someone on your team respond when customers reply to your emails.Here's something worth remembering: You don't have to create a ton of new content to make email marketing work. The things happening in your shop every single day are already great material. You just have to share them.So if you've been putting off email marketing because you think it's dead, too expensive, or too time-consuming, this conversation might change your mind.Listen now and find out how to make email marketing another foundational piece of your auto repair shop's marketing strategy.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    39 分
  • Small Town, Big Reputation: Marketing Your Rural Auto Repair Shop [E229]

    Small Town, Big Reputation: Marketing Your Rural Auto Repair Shop [E229]
    2026/11/04
    Thanks to our Partner, AppFueledMarketing a rural auto repair shop comes with a unique set of challenges. When your town has only a few hundred people and everybody already knows which shops are available, traditional digital marketing can only take you so far. So what do you do when your market is small, your advertising opportunities are limited, and you want to become the go-to shop in your community?In this episode of the Auto Repair Marketing Podcast, Brian Walker shares the marketing strategies he would use if he owned an auto repair shop in rural America. From building relationships at the local diner and barbershop to starting a community podcast, sponsoring local events, and promoting services your customers may not know you offer, Brian explains how to become the shop everybody knows and trusts.Because when you're in a small town, your reputation matters. The relationships you build, the quality of your work, and the way you show up in your community can make all the difference in keeping your bays full.Ready to learn how to make your auto repair shop the first choice in your area? Listen to the full episode for practical ideas you can start putting to work in your own community.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    20 分
  • How This Shop Owner Beat A Road Construction Project [E228]

    How This Shop Owner Beat A Road Construction Project [E228]
    2026/10/28
    Thanks to our Partner, AppFueledRoad construction can be a nightmare for any business, especially an auto repair shop that depends on local traffic to bring customers through the door. But what if a major construction project became an opportunity to grow your business and strengthen your community relationships instead?In this episode of the Auto Repair Marketing Podcast, Brian Walker and Kim Walker sit down with Brandon Miller of Miller Auto in Omro, Wisconsin, to hear how he turned a challenging road construction project into a marketing opportunity. With traffic on the main highway dropping from 20,000–25,000 vehicles a day to roughly 500, Brandon knew he had to do something to keep people informed and remind them that local businesses were still open.Brandon started creating daily road construction reports, explaining closures, sharing timelines, and showing people how to access businesses throughout town. That effort eventually grew into Inside Omro, a community podcast featuring local businesses, their stories, and the people behind them. Sponsored by Miller Auto and created in conjunction with the local chamber, the podcast helped build community connections, generate awareness, and bring customers through the doors, all without paid advertising campaigns.The results? While many businesses might have expected a difficult year, Miller Auto's auto repair business actually grew compared to the previous year, and customers were telling Brandon they came in because they saw the podcast.This conversation is a great reminder that marketing doesn't always have to be about selling your services. Sometimes, the best way to grow your auto repair shop is to become a more valuable part of the community you serve.Listen to the full episode to hear Brandon's story, learn how to turn unexpected challenges into marketing opportunities, and discover how a community-focused podcast could help your shop build relationships, increase visibility, and attract more customers.Show Notes with TimestampsWelcome and guest introduction (00:00:09) Brian welcomes co-host Kim and guest Brandon Miller, then introduces the episode’s road-construction story.Industry networking and shared ideas (00:01:23) Brandon discusses learning from other shop owners and the value of networking at industry events.A road-construction setback remembered (00:02:37) Brian recalls how unexpected construction disrupted his shop and contributed to its closure.Brandon’s construction project and road reports (00:04:13) Brandon explains the planned highway project, severe traffic drop, and daily reports that helped people navigate town.Miller Auto’s locations and construction timeline (00:08:13) Brandon describes the three businesses and the project’s ongoing effects on access and traffic.Road reports build community support (00:11:08) Brandon shares how other businesses joined in and how the reports helped residents find their way.Launching the Inside Omro community podcast (00:12:28) Brandon explains shifting from an automotive podcast to interviewing local businesses and organizations.Sponsor message: App Fueled (00:14:50) The hosts describe App Fueled’s customer loyalty app and its benefits for repair shops.Community podcasts as shop marketing (00:15:23) Brian and Brandon discuss the idea of sponsoring a community-focused podcast rather than one solely about auto repair.Mayor requests a public update (00:17:15) Brandon recounts sharing changed bridge-closure information after the mayor asked him to update residents.Business results during construction (00:19:40) Brandon reports steady car sales and improved repair business despite construction, crediting the reports and podcast.Creating a community podcast without construction (00:22:27) Brandon offers advice on useful local topics, community involvement, and making the shop’s support visible.Ideas for highlighting local kids (00:24:53) The hosts discuss community storytelling and how a podcast featuring children could encourage sharing and engagement.Community reputation and referrals (00:26:54) Brandon describes local recommendations that praised Miller Auto for its community involvement and its partnership with Main Tire.Podcast plans and storm damage (00:28:14) Brandon explains damage to the shop and studio, then outlines plans for a dedicated recording space and future episodes.Closing thoughts and where to listen (00:30:21) Brandon reflects on getting through construction, thanks the industry community, and shares where to find Inside Omro.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)EP 57 - Should Your Shop Have a Podcast?Inside OmroThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ ...
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    32 分
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