James I. Bond is one of America’s leading behavioral management specialists. He joins the show to talk about his book Brain Glue, which was named a 2023 Best Business Book finalist by Publishers Weekly.

We discuss:

• How selling becomes much easier by making your ideas “sticky”
• The desire to connect with others and make your ideas connect
• The science of persuasion
• Understanding the way people learn about ideas
• The power of humor

About the host

Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn

I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt

Mitch Weathers is an educator, author of the bestselling book, Executive Functions for Every Classroom, and the founder of Organized Binder. He returns to the show to share tips for authors, especially how to launch and promote your book.

We talk about:

• Starting to plan for a book launch
• Knowing why you want to write
• It doesn’t matter how valuable your book is if nobody knows it exists
• The book as a marketing vessel: how does it open doors?
• Use your network to your advantage
• What makes promoting a book different from promoting your business?
• How to define success

Listen to my previous conversation with Mitch on episode 81 of The Authority, Executive Functions for Every Classroom with Mitch Weathers.

About today’s guest

Mitch Weathers is an educator, author of the #1 bestselling book, Executive Functions for Every Classroom, and the founder of Organized Binder. Organized Binder is an MTSS Tier 1 solution that exposes students to the executive functions that promote success. In a world where we must embrace technology, analog interaction and hands-on practice is more important than ever. Studentness, the habits of being a student, are critical in today’s educational landscape and Mitch is among those leading the charge.

About the host

Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn

I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt

Across two decades in education, Mia Hood has served in a variety of K-12 roles, including classroom teacher, instructional dean, and, most recently, regional director of literacy.

Currently, she designs curriculum for schools and nonprofits and teaches literacy and secondary education at the City University of New York and professional writing at New York University.

Mia joins the show to talk about her book, Pop Culture Literacies: Teaching Interpretation, Response, and Composition in a Digital World.

We discuss:

• Defining pop culture today
• How pop culture literacy and media literacy are similar and different
• Why teach pop culture literacy?
• When/how would a typical teacher incorporate lessons on pop culture literacy into their curriculum?
• What teachers should be learning from their students
• What worries and inspires Mia

Get Pop Culture Literacies from Routledge Eye on Education or wherever you get your books.

Connect with Mia:

• https://miahood.substack.com/
• linkedin.com/in/mia-hood-a309439a
• @miaelizabethhood on IG

About today’s guest

Mia Hood is the author of Pop Culture Literacies: Teaching Interpretation, Response, and Composition in a Digital World. Across two decades in education, she has served in a variety of K-12 roles, including classroom teacher, instructional dean, and, most recently, regional director of literacy. Currently, she designs curriculum for schools and nonprofits and teaches literacy and secondary education at the City University of New York and professional writing at New York University. Mia received her doctorate in Curriculum and Teaching from Teachers College, Columbia University, where she studied sociocultural and critical perspectives on literacy. She writes all about pop culture literacies in the newsletter Popstack.

About the host

Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn

I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt