In this episode of The Authority Playbook, host Jeff Brandeis sits down with Eryn Kubinski, mental fitness coach, former physical therapist, and founder of Health Journeys, to explore why lasting transformation begins in the mind—not with motivation alone.

Drawing on her background in neuroscience, physical therapy, and behavioral coaching, Eryn explains how subconscious thought patterns, nervous system conditioning, and identity shape every decision we make from health and weight management to leadership, confidence, and personal success.

• (00:00:00) - The Authority Playbook
• (00:01:47) - Mental Fitness Coaching
• (00:04:49) - Mental Fitness
• (00:11:39) - Why Habits Fail
• (00:13:39) - How to Lose 10 pounds a week
• (00:16:59) - Cognitive dissonance and the way it affects our decisions
• (00:17:53) - Cognitive Dissident
• (00:22:08) - The Secret to Igniting Your Brand
• (00:23:29) - The Authority Playbook
• (00:24:56) - In the Elevator With Real People
• (00:28:15) - In the Elevator of Trust and credibility
• (00:29:41) - What advice would you have for prospective coaches?
• (00:32:15) - ChatGPT: Only as Smart as You Are
• (00:35:34) - What Does Sustainable Success Mean to You?
• (00:38:11) - How to Balance Personal Well-Being and Weight Loss
• (00:42:46) - mindset and weight loss for women
• (00:45:57) - Aaron on Building a Personal Network
• (00:46:56) - Jeff Brandeis