If you have one book and no audience, you do not need a complicated marketing machine.

You need a simple path that helps the right stranger discover you, become interested, join your email list, buy the book, and stay connected long enough to become a future reader.

In this video, I break down the exact author funnel I would build from scratch with just one book and no existing audience. We’ll cover discovery, reader magnets, email lists, welcome sequences, book pages, backmatter, reviews, and why I would not rush into direct sales or heavy ads too early.

The real goal of your first-book funnel is not to squeeze maximum profit from one book. It is to make sure your next book does not launch to zero people.

If you are an aspiring author, indie author, or first-time self-publisher trying to build an audience from scratch, this video will help you connect the different pieces of book marketing into one simple system.

🚀 Publisher Rocket – My favorite keyword research tool for authors (affiliate): https://publisherrocket.cartknox.com/buy-rocket?aff=539______FOLLOW ME ON SUBSTACK: https://diaryofanauthor.substack.comMY BOOKS:📙 A New Chapter by the Canal https://www.goodreads.com/book/show/255267123-a-new-chapter-by-the-canal 📓 Library of Eternity https://www.goodreads.com/book/show/245897025-library-of-eternity📘 The 66-Day Writing Challenge: Build a Sustainable Writing Habit with Daily Prompts https://a.co/d/8rAAeng🎧 Flykten - ljudbok https://www.storytel.com/se/books/flykten-2255091📔 Essäer om skrivande och vardagsflykt https://amzn.eu/d/0eUeZSLTMy name is Natalie Forslind, I am a writing coach, author, and Growth Markter who teaches writers how to become more productive and market themselves online.Some of the links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. Thanks for supporting the channel!✨Timestamps ✨

00:00 Intro

02:14 What is an author funnel

04:31 Why one book changes the strategy

07:47 Who is your reader?

11:49 How to make readers discover you

14:42 What to post on social

16:40 Don’t just sell the book

18:58 How do I get email subscribers?

21:11 Create a landingpage

25:48 Time to sell the book

28:59 The most underrated step

30:14 Get reviews

32:55 The entire funnel