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  • Ep 22: While You Scroll, the World Order Shifts: The Mindset Adjustment Required for What's Coming
    2026/01/30

    The next three quarters are already decided. The global power players met at Davos, plotted the economic moves, and made decisions that will influence everything you know, your business, your community, your wealth trajectory. And while they were reshaping supply chains and establishing new trade agreements, you were probably arguing about celebrity drama in the comments.

    This is the wake-up call.

    Jesse and Earl break down what actually happened at Davos and why America's "loud and wrong" positioning on the world stage is accelerating the collapse. Canada's Prime Minister traveled to China to establish direct trade agreements while the US applied tariffs. The US dollar is losing its position as the reserve currency. Africa is emerging as the next major consumer and producer base with every natural resource the modern world needs.

    The contrarian mindset piece hits different: Jesse shares how his natural opposition to status quo led him to solve a client's hiring crisis by accommodating a master technician who could only work 30 hours every other week. While every other company disqualified this candidate, JB structured a deal that benefits the company's goals—because limitations aren't disqualifiers when you think like an owner, not a technician.

    Earl delivers the alignment framework that separates wealth builders from wannabes: Goals mean nothing without standards and habits. Everybody wants to be healthy and wealthy—but can you celebrate the disciplines instead of just the results? Can you make 200 dials and get two sales without complaining? This is where operators are forged.

    The book critique segment is mandatory listening: Why people wielding 48 Laws of Power at Taco Bell are completely missing the point. Why Rich Dad Poor Dad is a phenomenal introduction but a terrible endpoint. Why the Fire Movement is teaching people to be broke twice—hyper-funding retirement to live on tiny income while calling it "freedom."

    00:00 - Opening Disclaimer

    00:26 - Davos Overview

    03:07 - Nations Want Money

    05:41 - Macro-Economic Games

    07:19 - World Order Shifts

    10:18 - Africa Rising

    12:52 - Community & Mindset

    17:30 - Contrarian Nature

    19:36 - Client Hiring Challenge

    24:19 - Accommodating Quality Talent

    27:37 - Alignment Principles

    30:09 - Goals vs Standards

    34:29 - Intentional Goals

    36:42 - Testing Entrepreneurial Spirit

    51:07 - Social Media Soup

    01:08 - Mindset Resources

    02:44 - Summary & Action

    03:46 - Closing Remarks

    You'll discover:

    • The contrarian hiring framework that turns "limitations" into competitive advantages
    • Why goals without standards are just wishes (and how to build both)
    • The social media algorithm trap keeping you distracted during economic realignment
    • Which business books are keeping you stuck at your current level

    This isn't motivation. This is pattern recognition from operators who structure businesses assuming the US dollar could collapse because historically, currencies crash and dynasties fold.

    Stop scrolling. Start building. Join operators making real moves at https://www.theassetclass.us/classmates

    Each one, teach one. Time to get to work.

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    1 時間 4 分
  • Ep 4: Is America a Sinking Ship? Why International Diversification Isn't Optional Anymore
    2026/01/29

    While most podcasters are chasing clout, Jesse and Earl just closed another client deal. This is what happens when you're building businesses while teaching business.

    This episode pulls no punches.

    Earl breaks down why the biggest economic collapse since 2008 is happening RIGHT NOW, while the mainstream media isn't saying a word. For 61 consecutive months, the bond market has been moving backwards. Warren Buffett dumped 100% of his Apple stock. Major banks are quietly failing and if you think 2008 was bad, this powder keg has 11 different time bombs stacked on top of each other. But here's what separates this episode from your typical doom-and-gloom podcast: we're giving you the playbook for what to do about it.

    Jesse explains why small Business Owners can't afford to ignore AI anymore while corporations are shedding jobs and going lean. Earl reveals why international real estate opportunities in places like Dubai and Ghana are wide open for Americans who see the writing on the wall, and both hosts break down the Supreme Court's 6-3 ruling that just made racial profiling legal for immigration enforcement, along with what that means for economic mobility in your community.

    You'll also discover:

    • Why the "big short" is happening again (and how to position yourself before it crashes)
    • The AI literacy gap that's about to wipe out traditional small businesses
    • How virtual assistants and offshore talent create leverage without payroll taxes
    • Why fame is a trap and wealth is built in the shadows
    • The "no complaining" rule that separates operators from pretenders

    00:40 - We Really Do This

    03:42 - Rebellious Spirit

    08:24 - Working IN Business

    12:38 - Tax Recapture Plans

    14:31 - Business Systems Everywhere

    17:35 - Big Short Explained

    22:04 - Bond Crisis

    24:12 - Powder Keg Warning

    24:44 - Supply Chain Games

    25:20 - Apple's China Mistake

    27:16 - Innovation Decline

    28:35 - Antitrust Shutdown

    30:49 - Small Business Power

    31:44 - AI Apocalypse

    33:36 - Unlearn to Relearn

    36:22 - Supreme Court Ruling

    40:22 - Targeting Specific People

    42:41 - America's a Sinking Ship

    43:13 - International Opportunities

    47:39 - Collective Buying Power

    49:11 - Distraction Traps

    50:03 - Muse vs Amusement

    53:37 - Social Strategy

    56:07 - Confidence vs Arrogance

    57:32 - No Complaining Rule

    59:24 - Fame vs Wealth

    1:00:22 - Bond Exposure Check

    1:04:51 - Closing Disclaimer

    This isn't theory. This isn't motivation porn. This is two operators breaking down macro-economics, Supreme Court decisions, and global supply chain shifts while actively scaling enterprises.

    Fair Warning: If you're looking for someone to tell you everything's going to be okay, this ain't it. But if you're ready to see the chessboard clearly and make moves while others are distracted on TikTok, this episode is required listening.

    Join the movement. Head to https://www.theassetclass.us/classmates and become part of a community that's done talking and ready to build. No fluff. No gurus. Just Business Owners and Investors helping each other win.

    Each one, Teach one. That's how we grow.

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    1 時間 5 分
  • Ep 3: The Robert F. Smith Blueprint: Conscious Capitalism in the 719.
    2026/01/28

    Space Command leaving Colorado Springs. Tuskegee Airmen memorabilia removed from the Air Force Academy. Opportunity zones created for Black communities now 92 percent controlled by others. What do all these have in common? Access.

    Ice Cube said it best when reporters asked about the greatest barrier for Black entrepreneurs. His answer: access to capital. Black owned companies must show profits in 8 to 14 months while their counterparts get 52 months to figure it out. We have to move differently because we do not have five years to perfect the formula.

    WHAT THIS EPISODE COVERS

    👉🏾Space Command relocation and its economic impact on Colorado Springs

    👉🏾Why Tuskegee Airmen history removal creates counterculture movements

    👉🏾Opportunity zones and how resources get redirected away from intended communities

    👉🏾Ice Cube breaking down access to capital barriers

    👉🏾InvestFest critics proved wrong as 25K attended with zero incidents

    👉🏾Robert F Smith being from the 719 and conscious capitalism in action

    👉🏾Platos allegory of the cave applied to financial enlightenment

    👉🏾Muse versus amusement and why entertainment is the enemy of greatness

    👉🏾Vertical integration explained through real client examples

    👉🏾Arbitrage simplified so anyone can understand wealth building

    👉🏾Why average people in financial services make 7 figures through different conversations

    Jesse presented on the behalf of the Black Chamber of Commerce on Access to Capital. Teaching entrepreneurs to build verticals that insulate businesses from outside forces.

    Earl Harden from Tax Erasers turned a bartender from Applebees into a million dollar producer three years running. Proving the right conversation changes everything.

    THE REALITY CHECK: A 2053 report projects average Black net worth hitting zero. Since that report dropped we got Earn Your Leisure, The Asset Class, Trappers Anonymous and forces rising up saying you thought it was a game.

    Community is how we win. It takes a village.

    While Cardi B court cases compete for attention spans, these political and economic matters impact generations of our lineage. If you pay attention it pays dividends.

    00:10 Space Command Politics

    01:12 Economic Defense Shift

    03:42 Tuskegee Airmen Removed

    06:11 Community Raises Children

    07:04 Attention Span Competition

    08:10 Platos Cave Allegory

    10:46 Nonprofits Over Taxes

    11:35 Dollars Are Votes

    12:22 Opportunity Zone Failures

    14:16 Access Drives Narratives

    15:40 Media Controls Emotions

    17:18 InvestFest HELL YEAH!

    19:58 Proximity Brings Opportunity

    22:51 Black Chamber Presentation

    23:29 Robert Smith Colorado

    24:23 Conscious Capitalism Defined

    28:01 Conversations Create Pathways

    30:21 Building Business Verticals

    31:42 Vertical Integration Example

    32:52 Plain Language Matters

    34:17 Arbitrage Made Simple

    35:53 Community Invitation Extended

    37:12 Muse Versus Amusement

    40:38 Self Discipline Accountability

    42:28 Team Accountability Standards

    44:50 Client Retention Analysis

    45:40 Earning Your Success

    This is not a soundbite. This is a community. If these conversations resonate you found yourself a home. Join the Community of Classmates building access together.

    https://www.theassetclass.us/classmates

    Proximity to greatness creates opportunity. Sometimes winning is just being in the right area. You definitely got to show up.

    LIKE SUBSCRIBE SHARE

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    48 分
  • Ep 2: Is 2027 Going to Wipe You Out? How to Position Your Business Before the Economic Contraction
    2026/01/14

    Car repossessions at all-time highs. Credit card debt through the roof. Housing unaffordable. 2027 economic contraction is coming—are you positioned to survive it?

    🔥 JOIN THE COMMUNITY: https://www.theassetclass.us/classmates

    WHAT YOU'LL DISCOVER:

    ✅ Why $5K InvestFest VIP beats $300 general admission

    ✅ 2027 preparation strategies (tax recapture, business credit, international investing)

    ✅ Dubai real estate at $125K-$250K, Ghana condos at $180K

    ✅ Tax recapture programs turning past payments into investment capital

    ✅ Business credit strategy (0% APR vs 50% merchant cash advances)

    ✅ Grant Cardone's investment framework

    ✅ The 5-person networking challenge

    THE 2027 WARNING: Ian Dunlap: 2027 brings significant economic contraction. If you're merely surviving now, when 2027 hits, it's game over.

    TIMESTAMPS:

    00:00 - Introduction to InvestFest

    01:47 - Neglecting Self-Investment

    04:05 - Building a Legacy

    05:54 - Preparedness in Business

    07:35 - Profit Margin Management

    10:48 - Sales Background Insights

    12:43 - Investing in Dubai

    15:34 - Creating Wealth Opportunities

    17:35 - Grant Cardone's Investment Advice

    20:00 - Tax Distribution Strategies

    22:07 - Forms of Leverage

    24:32 - Global Economic Perspectives

    27:40 - Understanding Money Flow

    30:31 - Client Preparation Strategies

    33:57 - Client Meeting Insights

    📱 SUBSCRIBE & LISTEN:

    🎧 Spotify: https://open.spotify.com/show/5R48eqppl3nOM3b4o8EpnT

    🎧 Apple Music: https://podcasts.apple.com/us/podcast/the-asset-class/id1868271006

    🎧 Amazon Music: https://music.amazon.com/podcasts/8ead326f-8ca3-45c1-a5b0-2909643735ec

    🎧 iHeartRadio: https://www.iheart.com/podcast/269-the-asset-class-316794136

    KEY TOPICS: Three Forms of Leverage (Time, Money, Systems + Taxes) • Recognition > Commission • Magic Johnson at InvestFest • $125K pitch competition grants • International diversification strategies

    💬 JOIN: https://www.theassetclass.us/classmates

    Where business ownership meets generational wealth. No fluff—just frameworks positioning you for 2027.

    👍 LIKE | 🔔 SUBSCRIBE | 📤 SHARE

    #TheAssetClass #InvestFest #BusinessCredit #InternationalInvesting #TaxStrategy #WealthBuilding #EconomicPreparation

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    1 時間 13 分
  • From $15/Hour Tasks to 7-Figure Freedom: A Growth Framework for Overwhelmed Business Owners
    2026/01/12

    You're bringing in over a half a million dollars in revenue but still answering the phone, driving to job sites, and doing work that pays $15/hour. Sound familiar? This is the episode that breaks the cycle.

    The $15/Hour Trap (And How to Escape It): Here's the reality: if you're the CEO working the front desk, updating spreadsheets, or driving employees to job sites, you're not building a business, you're buying yourself a job that pays way less than you're worth.

    In this episode, we expose a Growth Framework that separates overwhelmed Solopreneurs from Business Owners experiencing true freedom:

    The 40-Hour Rule - If you have 40+ hours of productive, delegatable work, you're leaving money on the table every single week you delay hiring

    The Dialogue Process - Document your day-in-the-life activities to identify what ONLY you can do versus what's stealing your time at poverty wages

    The 80% Standard - Stop waiting for perfect employees. When someone can do a task 80% as well as you, delegate it and move to $1,000/hour activities

    Passenger Seat Productivity - Real case study: One simple role switch (employee drives, owner works) recovered 15+ hours weekly without spending a dime

    From Compliance to Ownership - The culture shift that turns employees from order-takers into innovators who bring YOU solutions

    Why Goals Give Suffering Meaning - How intentionality transforms the grind from soul-draining hustle into $300K investment accounts

    The Mindset Shift Nobody Talks About: 60% of scaling is mindset. 40% is systems. We break down both.

    Jesse reveals why business ownership parallels parenthood: your business is your baby, which is exactly why you helicopter-parent it into mediocrity. The same control that helped you survive as a solopreneur now suffocates growth at scale.

    Earl exposes the micromanagement trap through John C. Maxwell's brutal definition: "The work you do to run away amazing talent, leaving your business gutted because of ego, fear, and lack of professionalism."

    What You'll Walk Away With:

    🎯 A framework for identifying when you're ready to delegate (it's probably yesterday)

    🎯 How to set expectations that create ownership culture, not just robotic compliance

    🎯 Why "getting it out the mud" without intention keeps you running in place for decades

    🎯 The trust structure strategy that protects assets while eliminating personal liability

    🎯 How to move from Robert Kiyosaki's "self-employed" quadrant to true "Business Owner"

    Real Stories. Real Systems. Real Results.

    This isn't theory from someone who's never done it. Jesse literally rebuilt his entire approach to business development after landing in a new city with zero connections. Earl works with mom-and-pop shops doing $700K/year all the way to multi-million dollar portfolios—same frameworks, different scale.

    You're Overwhelmed Because:

    ❌ You never planned to scale, so you staffed reactively when the phone started ringing

    ❌ You hired hoping for perfection, then micromanaged when reality hit

    ❌ You never articulated the WHY behind your SOPs, so employees just follow checklists

    ❌ You can't take a day off without deep concerns about what it means for your business

    The Promise: By the end of this episode, you'll have a Growth Framework that transforms $15/hour task slavery into 7-figure freedom. You'll know what to delegate, when to delegate it, and how to build the culture that makes it work.

    Welcome to The Asset Class. No fluff. No theory. Just the frameworks we charge thousands to teach, delivered free every week.

    Join the Asset Classmates. Let's build generational wealth together.

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    53 分