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Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true "activation" is about more than just slapping a decal on a quarter panel.

JP explains how to shift your mindset from "asking for money" to "solving business problems," the power of viral moments (like Santino Ferrucci’s legendary podium beer chug), and why your closest circle of influence is your best prospecting ground. Whether you are a grassroots racer or aiming for the pros, this episode is a masterclass in business development, professional networking, and maintaining the positive mindset needed to stay on the gas.

The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.

It's getting to be the cool time of year and you're ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in "grid15" you'll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!

Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.