The Art of Leadership: Gareth Smith, Head of Sales at itCraft

Podcast Episode Description: The Evolving Role of Salespeople in Today's Business Landscape

In this episode, join us as we delve into a fascinating interview with Gareth Smith, a seasoned professional who has transitioned from a plumbing company in Australia to a thriving career in IT sales in Poland. We explore Gareth's diverse career path, which has spanned across various industries such as consulting engineering, investment, business coaching, and custom software development.

Gareth shares his insights on the challenges of selling services compared to products, emphasizing the importance of delivering value to customers in all industries. We also dive into the topic of attention-grabbing email subject lines, discovering what catches Gareth's attention, including one-liner questions and perceived value.

The conversation takes an intriguing turn as we explore the attributes of a successful salesperson. Gareth emphasizes the significance of market knowledge, technical expertise, sales skills, and genuine interest in building lasting client relationships.

We then tackle the concept of work-life balance and how it intertwines with the demanding world of sales. Gareth shares his perspective on the difficulty of separating work and personal life, highlighting the importance of prioritizing tasks that deliver the highest value at any given moment.

As the interview progresses, Gareth sheds light on the evolving role of salespeople in the modern business landscape. We discuss the necessity for sales professionals to understand marketing, operations, finance, and leadership skills to thrive in their careers.

The episode concludes with Gareth stressing the importance of salespeople having a solid understanding of marketing and the technical aspects of their business. He emphasizes the need to cultivate strong internal relationships, as they play a pivotal role in long-term sales success.

Tune in to gain valuable insights into the evolving role of salespeople and discover the key skills necessary to excel in today's dynamic business environment.

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