In this episode, we sit down with booking agent Nicole Rochefort of AIM Booking Agency.

We discuss the artist-agent relationship, what agents look for when signing new clients, the importance of community and networking, and why artists need to think like entrepreneurs. Nicole also shares practical advice on self-promotion, audience development, balancing life on the road, and creating a long-term career that leaves room for both growth and rest.

Interested in working with Nicole? Connect with her at the AIM Booking Agency website or on Instagram or Facebook.

About Nicole Rochefort
Nicole (Niki) Rochefort is a respected leader in Canada’s performing arts industry and the founder of AIM Booking Agency. This independent firm has been shaping the national touring landscape for over 15 years. Nicole plays a vital role in strengthening Canada’s touring circuits, representing award-winning musicians and performing artists at festivals and arts centres nationwide. A fixture at showcase conferences across the country, she is a dedicated advocate for her artists and a key collaborator in building bridges between performers and presenters. A distinguished leader in the Canadian performing arts, Nicole is a recipient of the Ontario Presents Agent of the Year award and a nominee for the same honour at the 2026 Live Music Awards. Nicole currently co-chairs the Ontario Creates Music Industry Advisory Committee, sits on the board of Ontario Presents, and is an active member of the CAPACOA Advocacy Committee—all central to her mission of ensuring a sustainable future for the Canadian arts.

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Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.

Presented by Folk Canada

Hosted by Rosalyn Dennett

Produced by Kayla Nezon and Rosalyn Dennett

Mixed by Jordan Moore of The Pod Cabin

Theme music “Amsterdam” by King Cardiac

Artwork by Jaymie Karn