『The Art Of Entrepreneurship』のカバーアート

The Art Of Entrepreneurship

The Art Of Entrepreneurship

著者： Jackie Hermes
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Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes. Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work!Copyright 2026 Jackie Hermes マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Strategic depth vs. execution: why marketing strategies fall apart w/ Steph Gambino & Kelley Rogers

    Strategic depth vs. execution: why marketing strategies fall apart w/ Steph Gambino & Kelley Rogers
    2026/08/04

    In this episode, I'm joined by two people who see that gap every day with our clients at Accelity: Steph Gambino, our Account Director who manages complexity and keeps strategy moving, and Kelley Rogers, our Senior Copywriter who translates that strategy into messaging people actually respond to.

    We talk about why a strategy that feels solid in one meeting can unravel the moment more stakeholders get involved, how to spot a brand strategy that's built on copying competitors instead of finding its own voice, and why "surprise feedback" late in a project usually means someone was left out of the room too long.

    Tune in if your strategy looks great on paper but keeps falling apart in execution, and you want to know how to fix that.

    ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

    If you're ready to level up your B2B marketing, check us out.

    → accelitymarketing.com

    🎧 Catch up on past episodes, submit topic ideas, and learn more

    jackiehermes.com/podcast

    ⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

    📲 Let’s connect!

    LinkedIn: linkedin.com/in/thejackiehermes/

    Instagram: @thejackiehermes

    TikTok: @jackie.hermes

    Website: jackiehermes.com
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    18 分
  • Will AI replace marketing? Here's where the line actually is. (My stance on AI)

    Will AI replace marketing? Here's where the line actually is. (My stance on AI)
    2026/07/28

    This episode of The Art of Entrepreneurship is for agency owners who've been told AI is coming for their business next. AI changes everything for agencies, full stop. But it doesn't do the work clients actually hire an agency for.

    Tune in if you're ready to find the line where AI's usefulness ends and your judgment becomes the entire product.

    ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

    If you're ready to level up your B2B marketing, check us out.

    → accelitymarketing.com

    🎧 Catch up on past episodes, submit topic ideas, and learn more

    jackiehermes.com/podcast

    ⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

    📲 Let’s connect!

    LinkedIn: linkedin.com/in/thejackiehermes/

    Instagram: @thejackiehermes

    TikTok: @jackie.hermes

    Website: jackiehermes.com
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    18 分
  • How to make change at the speed of trust w/ David McFarland, CEO of Coterie

    How to make change at the speed of trust w/ David McFarland, CEO of Coterie
    2026/07/21
    This episode of The Art of Entrepreneurship is for founders building inside industries that move slowly, even when everyone agrees they need to change.My guest is David McFarland, founder and CEO of Coterie Insurance, who has spent seven years modernizing insurance from the inside instead of building around it. Coterie has scaled to over $200 million in premium, more than 100,000 small business policies and a recent equity investment from Allianz.David shares what it took to self-fund Coterie's early days after an investor backed out the night before he moved his family to start it. We talk about delusional optimism and why David believes tenacity, not talent, separates founders who make it. He gets honest about fundraising, including a less than 1% investor success rate and why he'd rather have the right investors than the highest valuation. We also discuss why individual accountability, not committee consensus, lets a company move fast in a slow-moving industry.Tune in if you're ready to stop waiting for permission and start building the tenacity to change your industry from the inside.About David McFarlandDavid McFarland is the Founder and CEO of Coterie Insurance, a P&C insurance MGA focused on bringing speed, simplicity, and service to the small business insurance market. A Fellow in the Casualty Actuarial Society, he works across the org to drive profitable growth, strengthen loss performance, expand product offerings, and build durable carrier and reinsurance partnerships, all while aggressively leveraging AI and automation to create a highly expense-efficient operating model. David lives in Wisconsin with his wife and six children.Follow David on LinkedIn: https://www.linkedin.com/in/davidmcfarland23/About Coterie InsuranceCoterie Insurance (Coterie) is a tech-enabled, data-powered managing general agent (MGA) providing commercial property and casualty (P&C) coverages for small business (SMB) owners in all 50 states. Coterie’s technology enables a rapid, transparent, accurate, quote-to-bind process that results in opportunities for agents and the right coverage for small businesses, on-demand.Check out Coterie: https://coterieinsurance.com/If you like this episode, here are some others you'll enjoy.Episode 219. Bob Gaydos, CEO of Pendella — winning over change-resistant industries with AI-driven insurance underwriting: https://www.jackiehermes.com/podcast/bob-gaydosEpisode 235. Alex Chompff — how founders (especially underrepresented ones) get in front of angel investors: https://www.jackiehermes.com/podcast/alex-chompffEpisode 311. Dilip Rao, CEO of Sharebite — leading through crisis with responsibility over ego: https://www.jackiehermes.com/podcast/dilip-rao✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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    37 分
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