『The Art Of Entrepreneurship』のカバーアート

The Art Of Entrepreneurship

The Art Of Entrepreneurship

著者： Jackie Hermes
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Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes. Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work!Copyright 2026 Jackie Hermes マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Setting the table for hard conversations

    Setting the table for hard conversations
    2026/06/16
    This episode of The Art of Entrepreneurship is for founders and leaders who want to stop waiting for hard conversations to become unavoidable—and start building a culture where they never have to be.Most leadership advice focuses on how to have the hard conversation. This episode is about everything that comes before it. Inspired by a LinkedIn comment that I couldn't stop thinking about, I walk through four practices we've institutionalized at Accelity that make hard conversations easier long before they ever happen: accountability loops, our Growth Hero upskilling program, intent versus perception, and MRI (Most Respectful Interpretation). Each one builds something different: direct communication habits, shared skills, a framework for when things go sideways, and a default assumption of good intent. None of these are scripts or meeting formats, they're cultural expectations that every business needs in place; standards you adopt, repeat and reinforce until they're just how your company operates.Jenny and I didn’t always get this right. A lot of what I'm sharing here, we learned by doing it badly first. And if your team doesn't have any of this in place yet, don’t worry about it—you're not behind. You just haven't started yet.Tune in if you're ready to stop treating hard conversations like emergencies and start building an environment where clarity is just part of how you operate.If you like this episode, here are some others you'll enjoy.Episode 322. Can you actually build a great company by prioritizing people w/ Andy Gallion, Co-founder of InCheck — Hard conversations and people-first leadership: https://www.jackiehermes.com/podcast/andy-gallionEpisode 203. Giving the benefit of the doubt: Most Respectful Interpretation — The full episode on MRI: https://www.jackiehermes.com/podcast/giving-the-benefit-of-the-doubtEpisode 293. On being a manager, not a therapist — Leading with empathy without absorbing everyone's problems: https://www.jackiehermes.com/podcast/on-being-a-manager-not-a-therapist✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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    16 分
  • Headcount is not a status symbol w/ Amos Bar-Joseph, Co-founder and CEO of Swan AI

    Headcount is not a status symbol w/ Amos Bar-Joseph, Co-founder and CEO of Swan AI
    2026/06/09
    This episode of The Art of Entrepreneurship is for founders who are realizing growth in the age of AI might have less to do with hiring more people and more to do with creating more leverage.My guest is Amos Bar-Joseph, Co-founder and Chief Executive Officer of Swan AI, a company building around the idea that businesses can scale through intelligence instead of headcount.Amos and I talk about why the old growth playbook of raising money, hiring quickly and treating headcount like a status symbol is breaking down. He shares how previous startup experience led him to question the assumption that bigger teams automatically create better companies, and why Swan is building toward $10 million ARR per employee as a measure of leverage instead of valuation inflation.We also get into what Amos calls “cog culture,” where companies add people to scale the business instead of using systems, processes and AI to scale their people. He explains how AI-native companies can push employees closer to their zone of genius, why managers still need to understand processes and best practices, and how managing AI agents requires context, coaching and clear direction.One of the biggest takeaways from this conversation: becoming an AI-native company doesn’t require deep technical expertise. Amos explains that the starting point is looking inward, identifying one repetitive process, finding the bottleneck and using AI to improve it one step at a time.Tune in if you’re ready to stop treating headcount like the proof of growth and start building a company designed for leverage.About Amos Bar-JosephAmos Bar-Joseph is the Co-founder and Chief Executive Officer of Swan AI, a technology company exploring new ways for modern businesses to go to market in the era of AI. Swan’s flagship product, the AI GTM Engineer, helps companies design and deploy go-to-market workflows in real time, using AI agents to assist with qualification, routing, pipeline orchestration and other GTM tasks. Amos is building Swan around the idea of collaborative autonomy, where AI amplifies human capability and helps lean teams create more leverage without relying on traditional headcount-heavy growth.Website: https://www.getswan.com/LinkedIn – Amos Bar-Joseph: https://www.linkedin.com/in/amos-bar-joseph/LinkedIn – Swan AI: https://www.linkedin.com/company/swan-ai-gtm/If you like this episode, here are some others you'll enjoy.Episode 309. The post-2025 entrepreneur: speed, ideas and AI w/ Dr. Alex Mehr — AI changes how founders build: https://www.jackiehermes.com/podcast/alex-mehrEpisode 319. Building with instinct while scaling with best practices w/ Yoni Tserruya, Co-founder and CEO of Lusha — Scaling beyond default playbooks: https://www.jackiehermes.com/podcast/yoni-tserruyaEpisode 301. Selling your product from day one w/ Safeer Qureshi, angel investor and CEO at SPG Media — Simpler growth, smarter execution: https://www.jackiehermes.com/podcast/safeer-qureshi✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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    27 分
  • You probably don’t have a marketing problem. Here’s why.

    You probably don’t have a marketing problem. Here’s why.
    2026/06/02

    This episode of The Art of Entrepreneurship is for founders who think their marketing isn't working, when the real issue may be the message underneath it.

    Most companies default to “we need more marketing” when leads slow down, campaigns underperform or the message isn’t landing. Sometimes that’s true, but a lot of the time, marketing is just exposing a deeper issue.

    I talk about why what looks like a marketing problem is often a clarity, positioning or value problem instead. Because marketing doesn’t create demand out of nothing, it amplifies what’s already there. If the problem you solve feels vague, the solution feels optional.

    This episode breaks down the four places I’d look before changing your campaigns or channels: the problem you solve, your value story, trust and focus. The goal isn’t to do less marketing, it’s to make sure the foundation underneath it is strong enough for marketing to actually work.

    Tune in if you’re ready to stop throwing money at activity and start building clarity that grows.

    If you like this episode, here are some others you'll enjoy.
    • Episode 256. Marketing is not a cure for bad business strategy — Marketing can’t fix the foundation: https://www.jackiehermes.com/podcast/marketing-is-not-a-cure-for-bad-business-strategy
    • Episode 244. Dear companies everywhere, sales and marketing are not about you — Stop making sales about yourself: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you
    • Episode 295. Disarming stakeholders to get to the truth — Better insights create better messaging: https://www.jackiehermes.com/podcast/disarming-stakeholders

    ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

    If you're ready to level up your B2B marketing, check us out.

    → accelitymarketing.com

    🎧 Catch up on past episodes, submit topic ideas, and learn more

    jackiehermes.com/podcast

    ⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

    📲 Let’s connect!

    LinkedIn: linkedin.com/in/thejackiehermes/

    Instagram: @thejackiehermes

    TikTok: @jackie.hermes

    Website: jackiehermes.com
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    20 分
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