Today we’re going to cover local search marketing for hvac companies and appliance repair companies in 2019: Local search marketing or local search engine optimization connects your hvac company or appliance repair business to local consumers. The Internet is a bridge to the places where consumers not only buy things but also where […]

The post State Of The Local Air Conditioning Repair & Appliance Repair SEO Industry Report 2019 appeared first on Appliance Repair Leads.

Episode 16 Welcome Back! After a long hiatus, The Appliance Repair Internet Marketing Podcast is back. In this episode, I share the complete 2026 Appliance Repair Marketing Plan and the marketing frameworks I’ve developed over the past several years to help appliance repair businesses build stronger Visibility Assets™, improve Customer Ownership™, and create […]

The post 2026 Appliance Repair Marketing Plan | Episode 16 appeared first on Appliance Repair Leads.

What happens after you've completed the repair?

For many appliance repair companies, the relationship ends when the invoice is paid. Months later, when another appliance breaks, even satisfied customers often return to Google and start searching again.

In this episode, I introduce the concept of Stop Renting Customers™ and explain why building Customer Ownership™ may be one of the most important long-term marketing strategies for appliance repair businesses.

What happens after you've completed the repair?

For many appliance repair companies, the relationship ends when the invoice is paid. Months later, when another appliance breaks, even satisfied customers often return to Google and start searching again.

In this episode, I introduce the concept of Stop Renting Customers™ and explain why building Customer Ownership™ may be one of the most important long-term marketing strategies for appliance repair businesses.

You'll learn:

Why great service doesn't always create repeat customers
The hidden cost of relying solely on Google for new business
How Customer Ownership™ differs from customer acquisition
Why your existing customer relationships may be your most valuable marketing asset
Practical ideas to help customers remember your business long after the repair is complete

If you're looking to build a more sustainable appliance repair business with less dependence on paid advertising and search rankings alone, this episode is for you.