The Analog Revival: Why Smart Brands Are Adding Friction On Purpose (with Ed Hayes)
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The Analog Revival: Why Smart Brands Are Adding Friction On Purpose (with Ed Hayes)
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Ed Hayes has spent 20+ years designing brands, and he's watching something flip. While the rest of the world races toward frictionless, AI-streamlined everything, the smartest brands are doing the opposite. They're adding friction on purpose.
Chelsey and Ed get into the analog revival happening across categories: Birkenstocks, Le Labo, A24, and a taco shop in NYC that refuses to translate its menu. They cover why brand architecture is being designed to slow people down, how friction is becoming a premium signal, and whether "brand" even survives once AI takes over the shopping experience.
If you're a growth or brand leader trying to figure out where the puck is going, this one is full of examples you'll keep thinking about.
Follow Ed on LinkedIn: https://www.linkedin.com/in/edward-hayes-8846a5232/
Check out Bloom's projects here: https://www.bloom-london.com/
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