Getting your product into retail stores is not magic.

It’s a numbers game, a conversion game, and a process that takes time.

In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has helped hundreds of ecommerce brands expand into retail chains across the United States.

Talor breaks down the real step-by-step process of getting into retail, including how long it takes, how buyers respond, and what brands must have before retailers will even consider them.

In this episode you’ll learn

• How long it actually takes to get into retail stores
• Why smaller retailers can onboard brands in weeks
• Why large chains like Costco can take over a year
• The conversion math behind retail outreach
• Why reaching out to 100 retailers is normal
• How many retailers typically say yes
• Why every Amazon seller should build a branded website before pitching retail
• Why retail buyers evaluate brands differently today

Talor also explains why retail outreach is fundamentally a conversion funnel, similar to ecommerce marketing.

Out of 100 retailers contacted:

• Around 20 may respond
• About 10 may show real interest
• And 3–5 may become actual retail deals

Understanding this process is key for Amazon brands that want to scale beyond ecommerce.

Guest: Talor Ofer
Founder, Retail Empire

Retail Empire helps ecommerce brands expand into retail chains across the United States and works with hundreds of retailers.

Connect with Talor and Retail Empire:
Website: https://retail-empire.com
Facebook: https://www.facebook.com/TheRetailEmpire
Linkedin: http://bit.ly/TalorLinkedIn
Instagram: https://www.instagram.com/retail.empire.official

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

AI is changing how brands discover retail opportunities.

In this episode, John Cavendish sits down with Talor Ofer, Founder of Retail Empire, to explain how AI tools are helping Amazon sellers uncover 29,000+ retail channels across the United States.

For years, most ecommerce brands focused only on Amazon. But now, AI-powered research is revealing thousands of overlooked retail opportunities — from major chains like Costco and Walmart to niche distribution channels most sellers have never even heard of.

Talor has been helping brands break into retail since 2005 and has worked with companies across nearly every product category.

In this conversation, he explains how AI is transforming retail discovery and why more Amazon sellers are expanding beyond ecommerce.

In this episode you’ll learn:

• How AI is helping brands find thousands of retail opportunities
• Why more Amazon sellers are moving into physical retail
• How retail buyers evaluate brands faster using AI
• Why small brands have a better chance than ever to enter retail
• What sellers need before approaching large retailers
• How AI research tools can uncover hidden distribution channels

Talor also shares a surprising example of a government retail channel serving over 4 million customers that most ecommerce brands never consider.

Guest: Talor Ofer
Founder, Retail Empire

Talor has been helping ecommerce brands enter retail stores since 2005 and works with companies expanding into major retailers across the United States.

Connect with Talor and Retail Empire:
Website: https://retail-empire.com
Facebook: https://www.facebook.com/TheRetailEmpire
Linkedin: http://bit.ly/TalorLinkedIn
Instagram: https://www.instagram.com/retail.empire.official

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Most Amazon sellers optimize for the first sale.

That might be costing you serious growth.

In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about:

• Lifetime value (LTV)
• Recurring revenue
• Lowering ROAS targets to scale faster
• Launch profitability expectations
• AI, Rufus, and algorithm myths

As competition increases and CPCs continue rising, optimizing for first-purchase profitability may be limiting your growth.

Tom explains why mature brands should shift from:

“Is this ad profitable today?”
to
“How much revenue does this customer generate over 12 months?”

In This Episode
• Why most Amazon brands don’t track lifetime value properly
• How to calculate 12-month LTV by ASIN
• When to lower your ROAS target intentionally
• Why recurring revenue is the most profitable revenue
• Cash flow risks to watch when scaling acquisition
• Launch strategy: focus on velocity vs profit
• When profitability should matter at launch
• Why chasing Amazon AI algorithm hacks is a mistake
• Why Rufus doesn’t change best practices

If your product is replenishable, this strategy can unlock significantly faster scaling.

But only if you understand the data.

Connect with Tom and Fordebaker:
Website: https://fordebaker.com
Linkedin: https://www.linkedin.com/in/thomas-baker-amazon-agency
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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...