How do large vendor brands stay profitable on Amazon when fees, promotions and ad costs keep increasing?

In this episode, Emma Bagley sits down with Ken Jacobs, VP of International Sales at Outward Hound, to unpack the realities of managing a profitable Amazon Vendor business across Europe and the US.

After scaling Amazon through Covid and managing complex multi-channel retail relationships, Ken shares practical insights into:

→ How Vendor brands should approach forecasting & inventory planning

→ Why over-ordering from Amazon can destroy profitability

→ How to negotiate better with Amazon

→ When to push back on promotional demands

→ The dangers of competing on price

→ Why brands should avoid launching too many SKUs

→ How to balance advertising vs discounts

→ What signals actually indicate a healthy Amazon business

→ Why Amazon should usually be the first channel for new brands

The conversation also explores the operational realities of Amazon Vendor Central, promotional funding, Prime Day strategy and maintaining pricing control across retail and distribution channels.

If you're an Amazon Vendor brand, ecommerce director or founder trying to improve profitability without sacrificing growth, this episode is packed with honest, practical advice from someone managing it at scale.

Featuring: Ken Jacobs, VP of International Sales at Outward Hound.

Host: Emma Bagley, CEO at ZEAL Agency LTD

Hosted on Acast. See acast.com/privacy for more information.

What will separate winning ecommerce brands from everyone else in 2026?

In this episode, Emma Bagley sits down with ecommerce expert, author and podcast host Chloe Thomas to unpack the biggest shifts happening across DTC, Amazon, AI and ecommerce growth strategy.

After interviewing 800+ brands and ecommerce leaders, Chloe shares the 3 foundational areas brands must master to stay competitive:

→ Customer research & behavioural psychology

→ Cross-business strategic clarity

→ Feeding the algorithm with better data

They also discuss:

→ Why most brands are using AI completely wrong

→ The biggest mistake ecommerce businesses made in 2025

→ Whether Amazon is still worth it for DTC brands

→ TikTok Shop vs Amazon

→ Why operational silos are killing growth

→ The future of SEO in an AI-first world

→ How brands should actually think about marketplaces

If you're an ecommerce founder, Head of Ecommerce or Amazon brand looking to scale profitably in 2026, this episode is packed with strategic insight and practical takeaways.

Featuring: Chloe Thomas, founder of Ecommerce MasterPlan and one of the most respected voices in ecommerce strategy.

Host: Emma Bagley, Founder at ZEAL Agency

Hosted on Acast. See acast.com/privacy for more information.

You don’t scale Amazon by spending more on ads.

You scale it by converting better.

In this episode, Emma Bagley speaks with Daniela from Mindful Goods about the real driver of Amazon profitability: Using CRO principles to build product detail pages that triple sales

They break down:

→ Why copying DTC creatives to Amazon fails

→ The hidden mistakes costing brands sales

→ How to localise listings across UK, US & EU

→ A step-by-step testing strategy for images & content

→ Why most brands focus on the wrong metrics

Plus, Daniela shares how one brand increased sales by 600% in 30 days simply by fixing their listing.

If you're investing in PPC but not seeing returns, this episode will change how you approach Amazon.

Hosted on Acast. See acast.com/privacy for more information.