Fresh off our recording hiatus, Ed Newman (Red Coat Media) joins Dave Schwartz (EMES in Life Safety) on the topics of brand development, lead generation & how to effectively retain and support your clients as you build & grow your security business.

Topics Covered:

#SeachEngineOptimization (#SEO), #PayPerClick (#PPC), #SecuritySystems, #GuardServices,#WebDesign, #LogoDesign, #AI, #contentcreation

Ed Newman: https://www.redcoat-media.com/

At Redcoat Media, we are your growth partners in the security industry. With our expertise in marketing and sales, we help security companies thrive through innovative strategies. Our team of professionals combines creativity, strategy, and data-driven insights to develop campaigns that generate leads, enhance brand visibility, and capture attention.

Dave Schwartz: http://emesinlifesafety.com/ We work with low voltage systems integrators, security companies, property developers & technology manufacturers to improve go-to-market strategy, streamline operations & optimize the client experience.

Are you looking over your shoulder for inspectors every time you pull up to a jobsite? Do you have to budget for a qualifier every time you send out a crew? NFPA...IBC...what's that? HEY DUMMY! GET A LICENSE!

Roy Pollack (staysafe.net) shares 50 years worth of industry experience on why having the proper credentials isn't about playing it safe; it's about playing it smart. 

Topics Covered:

Licensing, Credentialing, Insurance, NFPA72, NICET, IBC, Security Systems, Fire Alarms, Risk Management

For more info on EMES in Life Safety: ⁠http://emesinlifesafety.com/ ⁠

For more info on Roy Pollock https://staysafe.net/

Jake Voll (SS&SI, host of Burglar Alarms Online) discusses the difference between being a vendor and being a partner. Do you trust your suppliers to support your business? Are you properly prepared to go to market? Does it make sense to marry your business to one brand? Are your suppliers keeping up with current technology and market trends, or is everyone getting too comfortable?

Topics Covered: Vendor Evaluation, Security/Alarm Systems, IoT, Automation Systems, Training, Research & Development, Establishing Trust in your Business Relationships

For more info on EMES in Life Safety: http://emesinlifesafety.com/ 

For more info on Jake Voll & SS&SI https://ssandsi.com/

Audrey Pierson (Audrey Pierson Consulting/Security Sales Academy) comes back to Alarm Nerds to follow up on our session on how (and when) to stay no. Sometimes we have to make a hard decision to keep the company moving forward. As Audrey says, "not all business is good business!"

Topics covered:

Hiring, Training, Scaling a Small Security/Alarm Business, Quoting Projects, Building a Reputable Brand, Being Honest with Customers (and yourself)

For more info on EMES in Life Safety: http://emesinlifesafety.com/ For more info on Audrey Pierson Consulting: http://www.audreypierson.com/

Dave Schwartz (EMES in Life Safety) & Scott Zuniga (Security Sales Consulting) chat about how newer alarm businesses can and should stand out from the competition, how "we provide great customer service" isn't a real thing and whether you can really scale when your whole business is subcontracting for a larger brand.

For more info on EMES in Life Safety: http://emesinlifesafety.com/ 

For more info on Security Sales Consulting: https://www.securitysalesconsulting.com/

Dave Schwartz (EMES in Life Safety) & Audrey Pierson (Audrey Pierson Consulting/Security Sales Academy) chat about how to manage unmanageable customers. Too far? Too difficult? Out of code? It's not always easy, but sometimes you need to put the security business ahead of a single project. For more info on EMES in Life Safety: http://emesinlifesafety.com/ For more info on Audrey Pierson Consulting: http://www.audreypierson.com/

Dave Schwartz (EMES in Life Safety) & Lew Walters (Lew Walters Consulting) chat about how to evaluate a central station; how to turn a vendor relationship into a partnership, what questions to ask on a tour and how to identify some red flags. For more info on EMES in Life Safety: http://emesinlifesafety.com/ For more info on Lew Walters Consulting: https://www.lwc.guru/

Topics: alarm monitoring, central monitoring stations, UL827, security systems