『The Agri-Works Podcast』のカバーアート

The Agri-Works Podcast

The Agri-Works Podcast

著者： Agri-works
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.

Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.

© 2026 The Agri-Works Podcast マーケティング マーケティング・セールス 経済学
エピソード
  • Jasmine Kent: Building a challenger brand from the inside out

    Jasmine Kent: Building a challenger brand from the inside out
    2026/04/10

    Jasmine Kent heads up marketing at CFMOTO UK and her route there involved a dairy farm in Cornwall, a journalism degree, seven years sailing yachts, before she found her home at CFMOTO. In this episode, Jasmine talks honestly about building a marketing function from scratch with a small budget and no playbook, how she turned a Chinese brand's biggest weakness into its strongest content, and why community isn't just a buzzword if you're actually willing to send 1,000 caps to strangers on the internet.
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    37 分
  • Why email marketing is still relevant - if you know how to use it

    Why email marketing is still relevant - if you know how to use it
    2026/02/06

    Is email marketing really dead? Or just badly used? In this episode, we unpack what effective email marketing looks like in agriculture today, why consistency matters more than ever, and how you'll struggle to be successful without clear data. We also explore how CRM systems are shaping the future of ag marketing, helping businesses send fewer, more relevant emails.
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    37 分
  • Let's talk social: What works well (and what doesn't)

    Let's talk social: What works well (and what doesn't)
    2026/01/09

    In this episode, Olivia chats with Steph Rogers, founder of The Social Farmhouse, to unpack what social media actually looks like for agriculture.

    From what’s worth your time to what can safely be ignored, they discuss how to show up online in a way that’s sustainable, strategic and doesn’t require being on every platform.
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    27 分
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