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The Agency Giants Podcast - Episode 29 (Timothy Armoo)
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Most agency owners dream of one big exit someday...

Timothy Armoo built and sold TWO companies for multiple eight figures by 27!

This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!

Timothy's New Book: https://amzn.to/3MeYcnV
Timothy's IG: https://www.instagram.com/timarmoo/?hl=en
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
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TikTok: https://www.tiktok.com/@agencygiants
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00:00 Intro
02:40 Growing Up Poor in South London
11:54 Starting Fanbytes at University & Reading Market Timing
16:48 How to Pick a Market That Maximises Your Chances of Exit
20:23 Landing Big Clients: The "What Do They Read" Strategy
29:39 Using Competition to Create Urgency & Win Deals
31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees
36:29 Why Co-Founders Are Essential
45:58 Raising Team Standards & Making Difficult People Decisions
49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence
53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained
1:00:23 When to Sell Your Agency
1:03:06 The Moment the Money Dropped: Emotions After a Major Exit
1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness)
1:12:43 Advice to Younger Founders: Building for Exit in the AI Era
1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years
1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects
1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice

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The Agency Giants Podcast - Episode 28 (Carrie Rose)
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Most agencies spend their first year struggling to hit $100k...

Carrie Rose scaled to $1.8M in 12 months!

In our latest episode of Agency Giants, you'll discover:

• How she grew 6x faster than her target by focusing forward instead of looking backwards

• The exact gap she found in the SEO market that nobody else was implementing

• The simple partnership model that drove insane growth

• The "winner mentality" principle that transformed her team

This one's packed with gold for agency owners ready to scale!

Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/
Rise at Seven: https://riseatseven.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From $0 to $1.8M in Year One: The Rise at Seven Story
08:30 Finding the Gap: Creativity Meets SEO & Digital PR
17:45 Building Confidence Through Partnership & Investment
25:00 Mastering Sales: Learning to Close at 100% Success Rate
35:15 The Apprentice Journey & Turning Down Lord Sugar
42:30 Scaling Strategy: Growing from 8 to 70+ Team Members
52:45 Client Acquisition: The Power of Personal Branding & Content
1:02:00 Managing Creative Teams & Avoiding Micromanagement
1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning
1:22:45 Work-Life Balance: Setting Boundaries as a Founder
1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality

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The Agency Giants Podcast - Episode 27 (Suhit Amin)
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Suhit's IG: https://www.instagram.com/suhitamin/?hl=en
Saulderson: https://saulderson.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The Unconventional Path to Success
08:45 Gaming's Hidden Entrepreneurial Lessons
17:30 Building Without a Blueprint
26:15 The Influencer Marketing Goldmine
35:00 When Clients Pay Six Figures
43:20 The Acquisition Nobody Expected
52:10 What Makes Agencies Valuable
1:01:45 Resilience Through Adversity
1:10:30 The Next Chapter Begins

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The Agency Giants Podcast - Episode 26 (Nico Ciraolo)
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Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...

But Nico did the opposite.

He focused on one thing & did so much volume it would be unreasonable not to succeed.

The result? £2.2 million in client revenue last quarter.

In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.

Nico's IG: https://www.instagram.com/nicociraolo/?hl=en
Dentology: https://dentology.ai/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The Secret to Rapid Agency Growth
03:40 Why Nico Started an Agency for Dental Practices
14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion
22:30 Niche vs Horizontal Scaling
28:45 From £300 Clients to £2.2M Quarter
35:20 Content Production Strategy: In-House Teams & Client Collaboration
42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building
48:30 The Power of Volume
55:10 Team Building & Scaling: Hiring, Training & Managing Growth
01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations
01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation

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The Agency Giants Podcast - Episode 25 (Jack McLaren)
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You’d think billion-dollar brands would always choose the biggest agencies...

But they’re not!

Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.

A lean 40-person agency that’s now working with JD Sports & Gorilla Glue

In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.

Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/
PATTRNS: https://www.pattrns.uk/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From Big Agency to Boutique: Why Jack Left Dentsu
15:20 Landing the First Major Client & Building Transparency
28:45 Performance Models, Equity Deals & The Future of Agency Pricing
41:30 AI's Impact on Media Buying & Creative Strategy
53:15 Building Company Culture & Hiring for Curiosity
1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson
1:08:40 Working with Challenger Brands & Leadership Lessons

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The Agency Giants Podcast - Episode 24 (Lucy Jameson)
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Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017.

Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios.

This is a masterclass in building brands that matter, not just campaigns that convert.

Lucy's LinkedIn: https://www.linkedin.com/in/lucy-jameson-906512
Uncommon Creative Studio: https://www.uncommon.studio/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From Grey London to Founding Uncommon: Lucy's Journey
08:30 Landing Major Clients: The OVO Energy Success Story
17:15 Pitching to Corporates: The Reality of Time, Cost & Win Rates
25:14 Beyond Advertising: Building Brands Through Creative Strategy
34:00 AI's Impact on Creativity & Agency Work
42:07 Building Core Teams: Structure, Chemistry & Resource Management
50:26 Future Vision: Design, Retail Experiences & Brand Britain
58:13 The Power of Respectful Disagreement Among Founders

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The Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)
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Meta just certified them as the UK's leading DTC agency 🚀

But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?

In this episode, you'll discover:

• The content flywheel that makes them the UK’s most in-demand DTC agency.

• The biggest mistake they made after merging, & how they’d do it differently.

• Why they’d rather lose a client than a team member (& how that mindset fuels growth).

This episode is pure gold for any agency owner serious about scaling beyond the chaos.

Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152
Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudson
For You Advertising: https://www.foryouadvertising.com/
Hambi Media: https://www.hambimedia.com/
Soar With Us: https://www.soarwithus.co/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The Secret Formula Revealed
07:00 Why Organic Growth Changes Everything
13:30 The Merger That Almost Failed
20:25 What Nobody Tells You About Scaling
29:15 The Gray Hair That Transforms Teams
36:30 Building Culture That Actually Works
46:50 The Content Strategy Goldmine
58:45 Where AI Takes Us Next

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The Agency Giants Podcast - Episode 22 (Lara Acosta)
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From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.

In this week’s episode, Lara reveals:

• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)

• The exact LinkedIn content that changed her life & business

• How she turned her first viral LinkedIn post into an $80K cohort launch while still at university

• How to manufacture charisma & authority online without faking it

Lara's LinkedIn: https://www.linkedin.com/in/laraacostar
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The Weaponized Incompetence Secret
08:30 From Immigrant Rejection to Viral Success
17:00 Engineering Your First Breakthrough
25:15 The Personal Brand Reality Check
34:40 Becoming Your Brand Character
43:20 The 4-3-2-1 Content Formula
52:30 Authority Borrowing Strategy
1:01:45 Why LinkedIn Beats Every Platform