Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses.

Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.

But what about number 7?! This week, we are doing things a little differently…

Click here to unlock The 7th Wonder: The Hidden Secret That's Transforming Affiliate Programs Worldwide

Key segments of this podcast and where you can tune in to go direct:

[03:28] Aaron’s journey into the affiliate industry

[28:38] The future of affiliate marketing: AI, changing definitions, and the convergence with PR

[34:15] Why brand storytelling beats product promotion every time - the psychology behind affiliate success

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.

Send me a text with your questions

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.

Key segments of this podcast and where you can tune in to go direct:

[04:11] What are card-linked offers and how do they actually work in practice

[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting

[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket value

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.

ELEVATE 2025: Time is running out to join the revolution!

Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

#AffiliateWINS: Your Victory Lap Starts Now!

Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.

Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!

Ready to brag? Share success stories like these:

• "Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS"
• "Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS"
• "Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”

Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.

Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.

Send me a text with your questions

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.

From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Key segments of this podcast and where you can tune in to go direct:

[02:30] Todd's journey from university graduate to building an integrated affiliate empire

[10:05] The performance influencer trend that's disrupting traditional paid social marketing

[26:45] Three essential pieces of advice for affiliate managers who want to level up their programs

ELEVATE 2025: Time is running out to join the revolution!

Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

Send me a text with your questions

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes the importance of evaluating marketing budgets, differentiating in a competitive market, and the significance of building strong partnerships with affiliates. The discussion also touches on the evolving landscape of affiliate marketing with the rise of AI, the necessity for transparency, and the value of personal branding in the industry. Mark shares insights on team structure, engagement strategies, and the critical role of trust in fostering successful affiliate relationships.

Key segments of this podcast and where you can tune in to go direct:
[08:56] Health and Wellness Affiliate Programs
[21:08] Evaluating Marketing Mix and Budgeting for Success
[27:06] Engagement Over Growth: Fostering Partner Relationships

ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Send me a text with your questions

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Listen to find out more about:
• How one finance client achieved 740% program growth by sharing event-level data with affiliates.
• Warning signs that your current tech stack isn't serving your program's growth needs.
• Practical first steps for implementing more sophisticated tracking without overwhelming resources.

ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.

Key segments of this podcast and where you can tune in to go direct:
[04:32] The Role of Affiliate Networks vs. Direct Partnerships
[12:32] Segmenting Affiliate Programs for Growth
[22:15] Best Practices for Working with Affiliate Networks

ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

#AffiliateWINS: Your Victory Lap Starts Now!

Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.

Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!

Ready to brag? Share success stories like these:

• "Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS"
• "Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS"
• "Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”

Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.

Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.

Get Your Questions Answered by Lee-Ann!
Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.

Subscribe to our podcast HERE!

Send me a text with your questions

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.

Our thanks to Everflow.io as our sponsor, this season.

Key segments of this podcast and where you can tune in to go direct:
[04:30] Why affiliate marketing remains misunderstood despite its growth.
[09:20] Case study of successful cross-team collaboration in a mobile app company.
[19:50] Tracking beyond initial conversion to maximise customer lifetime value.

Get Your Questions Answered by Lee-Ann!

Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.

Subscribe to our podcast HERE!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Send me a text with your questions

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to enhance their programs and demonstrate their value to stakeholders.

We are delighted to welcome Everflow.io as our sponsor, this season – let’s kick off Season 21 with Lee-Ann in conversation with Michael!

Key segments of this podcast and where you can tune in to go direct:
[01:45] Introduction to Affiliate Marketing Season 21
[06:46] The Importance of Tracking and Attribution
[12:12] Challenges in Affiliate Marketing Perception

Get Your Questions Answered!
Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

#AffiliateWINS: Your Victory Lap Starts Now!
Time to flip the script: less calling out, more calling UP. Share your affiliate marketing triumphs, champion your outstanding partners, and spread the wisdom that's working.

Let's make #AffiliateWINS the hashtag that dominates feeds everywhere! Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.

Subscribe to our podcast HERE!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Send me a text with your questions