Most B2B teams think they know their ideal customer, but the numbers tell a different story.

If your content isn’t landing, your pipeline is stalling, or your sales team keeps chasing the wrong people, your ICP might be working against you.

In this episode, we expose why most Ideal Customer Profiles are flawed, bloated, or just plain wrong - and how to rebuild yours based on real data, customer feedback, and buying signals. Whether you’re launching a new campaign or scaling your sales team, this is the clarity check your strategy needs.

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Google recently unveiled a powerful new AI overview that’s set to reshape how search works - and what it means for marketers and business growth.

In this episode, we unpack what this AI advancement is, how it’s changing SEO forever, and what you can do now to adapt your strategy and stay competitive.

If you’ve been wondering how AI fits into your marketing playbook or how it will impact your website traffic and lead generation, this episode breaks it down clearly and offers actionable insights for any business.

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Marketing often feels chaotic - channels, tools, tactics, all pulling you in different directions. But what if there was a proven system to bring it all together?

In this episode, we break down the RACE Framework - a practical, 4-stage model designed to help you structure your entire marketing strategy around the customer journey. From getting seen to driving conversions and long-term loyalty, RACE helps you align every tactic with real business goals.

Whether you’re starting from scratch, scaling up, or just need a smarter way to prioritise your marketing efforts, this episode gives you the clarity you’ve been looking for.

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