The Active Community Member Is So Imperative To Our Success - Claynosaurz 2
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The Active Community Member Is So Imperative To Our Success - Claynosaurz 2
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Episode 52 with Claynosaurz
"You couldn't replace that in a million years. The quality of community supporters is one of the things that we know is super important Most businesses and new IP's are trying to get views, trying to get people to watch, they're measuring the wrong statistics. We are measuring community members"
Timestamps:
0:00:07 Pre-roll
0:01:14 Intro to @AndrewsaurP + @Cabanimation + @cgliuwilliam
0:06:42 Acquiring Disney or acquired by Disney
0:09:41 What makes a great story
0:13:18 What story Claynosaurz looks to tell
0:19:00 Clayno's current age demographic + growing it
0:31:44 "Couldn't replace that in a million years"
0:35:23 Plushies + organic UGC growth
0:42:19 Importance of delivering good experiences
0:46:00 Clayno's trojan horse
0:50:25 Character development
0:57:15 What made Pokemon so successful
1:00:47 Next evolution of IP
1:08:08 "Built to be a TransMedia brand"
1:18:21 "Andrew changed everything"
1:23:30 Will relocating to join the team full time
1:27:00 Being a "Navy SEAL"
1:32:02 The 6 Human Needs
1:34:00 What Nic and Will are most excited about
1:38:56 Winning x14 2024 industry awards
1:44:03 Nic + Will's professional experience
1:52:04 What's next
1:53:00 Most emotional experiences