• Disability A Market Too Big To Ignore
    2025/10/04
    Hello again, I hope you have had a good week so far. I'm writing to share the latest episode of The Accessibility Advantage. In this episode I discuss the issue of just how powerful the disability community may be as a market for the sale of goods and services. I share many of the same thoughts that I share whenever I give talks on the subject of improving accessibility. First, I talk about just how large the community may be. Including people who don't currently identify as having a disability. Then, I address the value of our loyalty as consuemrs of products, services, and content. Third, I explain how vocal we can be in advocating for brands willing to make the effort to become more inclusive. I feel that showing people why they should care about accessibility in a way that goes beyond compliance is a first step. I didn't speak to search engine benefits or reaching the AI bots through accessibility this time. And I didn't cover the many ways improving accessibility will lead to improved user experiences for everyone including those who don't have a disability. On With The Show I' hope that as you learn just how much your business can benefit from improving accessibility that you will want to hire me to help you become more inclusive. Part of working with me can include content creation about your investment such as a future appearance on my podcast to talk about your business. Please send me an email, or book a short chat if you are interested. Thanks for your time. I hope you will join me on the next episode. Take care out there, Max
    続きを読む 一部表示
    9 分
  • Overlays vs Automation: What’s the Difference, featuring Mike Paciello
    2025/09/26
    Hello again! I hope you've all had a great week. I recently had a conversation that I think is going to improve the discussion we have around digital accessibility. This episode is sponsored by AudioEye and I'm so excited to have had the chance to speak with Mike Paciello, AudioEye's Chief Accessibility Officer. First, we covered a small part of Mike's more than 40 year career in the field of accessibility. I think we could have filled an hour with experiences from the multiple companies he's worked with and the initiatives he has been a part of. Next, we got into one of the most important issues: overlays vs. automation. Mike did a great job of explaining the differences between the two and clearly explained how overlays interfere with existing users' adaptive technology. Then we talked about AudioEye — how the platform is vastly different from an overlay. He explained AudioEye's three-pronged approach to accessibility. He first explained how AudioEye's automation catches 32 WCAG violations, which can automatically be fixed by the platform. He then explained that AudioEye offers Expert Audits where experts and individuals with disabilities dive deeper into content to find and fix accessibility issues. I'm familiar with these Expert Audits as I have participated in a few of them myself. I shared some of that experience during our conversation. Around the 16-minute Mark, Mike said something I loved about the relationship between accessibility and usability and vice versa. I'm a big believer in emphasizing how improving accessibility leads to improved user experiences. Mike discussed how through continued automation, education, and collaboration that we will get to a point where accessibility is treated just like any other aspect of localization. I was so impressed with this ready answer. I look forward to hearing what you learn from our conversation! Show Notes While this episode was not recorded live, it has not been edited. Just like episodes from the golden age of Tv it has several hiccups in it. Streamyard still doesn't offer an easy way to know when I am live, so you can hear Mike telling me we are recording. Sadly, I was so nervous about speaking with Mike that I forgot to sing my intro. And I never did get back to doing our audio descriptions. On With The Show On Youtube:
    続きを読む 一部表示
    29 分
  • Alex Sanfilippo Being Customer Focused Leads To Accessibility On Podmatch
    2025/09/10
    Hello again, I hope your week has been going well so far. I'm so excited to get to speak with my friend, client, and mentor Alex Sanfilippo on the latest episode of my podcast The Accessibility Advantage. Alex is the founder of Podmatch.com A site designed to match podcast hosts with their ideal guests using artificial inteligence. But the real mission of Podmatch is to help podcast hosts & guests reach more listeners, so we can make more money, and change more lives. I met Alex for the first time when we both spoke at the Pecha Kucha track at Podfest Expo in 2019. And that friendship lead to his listening to me about accessibility and eventually hiring me to be the accessibility advisor for Podmatch. What We Discussed Alex first shared about his early entrepreneurial experiences. Then he openly discussed the effect that the mortgage collapse of 2008 had on him. He recounted working menial jobs in corporate before working his way up to the C Suite level at a very early age. He covered the difficult decision to leave corporate to focus on a business of his own again. When I asked him where the customer centric approach came from, he told a story about personal frustrations with a major online business. And how he never wanted to cause that kind of heartbreak for anyone else. He also hopes that other tech founders will see how they are doing things at Podmatch and decide that putting people over numbers is the key to long-term success. He shared the core values of his company, and said that if maintaining those values lead to smaller profits; that would be perfectly fine with him. I then asked him to talk about how maintaining the health of his platform lead to their regularly removing people who don't use the platform. At about the 19 minute mark he tells the story about how being customer centric lead to focusing on accessibility. And for the first time I heard about how much pushback Alex received from other people in the software industry about his public decision to embrace accessibility. He shared their process openly, and we talked a bit about how they are continuing to work to improve accessibility as they continue to grow the platform. About 25 minutes in he starts speaking about the benefits of improving accessibility. Some of which were new to me. At About 29 minutes he introduces his full advisory board which he leans on to continue to improve Podmatch. And at 36 minutes he addresses why people should care about accessibility. Then at about 41 minutes. I asked him why more companies doing the work of improving accessibility don't promote their efforts more openly or more often. Show Notes Still having accessibility issues with Streamyard, so have encouraged my guests to have fun with telling me we are live. Alex decided to play a few chords on his ukulele. Then, I sang a bit of my theme song The Accessibility Advantage. Then we had a great conversation. On With The Show Support Our Sponsor Thanks to Blubrry.com For continuing to support my podcasts with free professional hosting. About Alex I would usually copy my guest's bio to this section. However, Alex would tell me to do less so I can accomplish more. So, I'm just going to give you the link to his About page. Connect With Alex Alex's Website: www.alexsanfilippo.com Facebook: www.facebook.com/AlexJSanfilippo X: www.x.com/alexsanfilippo8 Pinterest: www.pinterest.com/AlexSanfilippoPM Instagram: www.instagram.com/alexsanfilippo7 Linked In: www.linkedin.com/in/alexsanfilippo Threads: www.threads.com/@alexsanfilippo7 Reddit: www.reddit.com/user/Alexsanfilippo/
    続きを読む 一部表示
    45 分
  • Disabled Army Veteran and NULU Knife Inventor Douglas Katz on Empowering Independence through Better Design
    2025/08/29
    Hello again, Since it's the weekend for most of you reading this post, I hope you have plans to spend relaxed enjoyable time with your friends, family, and pets. This time on The Accessibility Advantage i'm blessed to speak with Douglas Katz. He is a West Point graduate and disabled Army veteran trying to improve the lives of people with disabilities by helping design and bring to market better tools. Plus he sees the NULU Knife as just a first step. He has started the Red Leg Innovation group to help other inventors refine their ideas, establish a production process, find funding, manage marketing, and handle all the many aspects of running a business when you have a disability. What We Talked About Douglas dropped a lot of great nuggets on us during our talk. First, was the idea of the ability or disability curve depending on your viewpoint. At some point along our lives we will be considered disabled for a given task based on our age, mental acuity, physical abilities, etc. And because of this we need to understand that at some point in our lives we will not be able to do the things we want to do or have always been able to do. Then he talked about how we have to design things more based on the actual tasks they will need to perform. Focusing strictly on the tasks a knife needs to perform in a kitchen he came up with the Nulu Knife. He also explained how designing products for people with disabilities is similar to what happens in the military, space exploration, and professional auto racing. Advancements made in those fields often turn up in our lives in a consumer-based option. Because quite often products designed for people with disabilities will have far-reaching uses for those who aren't currently living with a disabling condition. He explained how this has happened to a certain extend with the knife and how much more of an impact on the world his simple invention could have. And finally, he talked about inter-dependence and how his entrepreneurial journey only started to take off after he decided to ask for and accept help. Show Notes Streamyard still hasn't fixed the count-down clock or go live announcement; so I have to depend on my guests to tell me when I"m live. Next, yes I still sing on the podcast. The song is called The Accessibility Advantage, and it's short. And none of the live content has been edited as part of this post. It is still live like a 50s TV show. On With The Show About Douglas Douglas Katz is a West Point graduate, disabled Army veteran, and lifelong athlete turned entrepreneur, whose career journey has been defined by resilience, innovation, and a commitment to empowering independence through better design. After nine years of military service and decades of impact from football, rugby, martial arts, and an active lifestyle, Douglas began to experience the cumulative effects of upper extremity impairments. Tasks as simple as preparing a meal became painful and frustrating—until he decided to solve the problem himself. That solution became the foundation for NULU, an adaptive kitchen knife company he founded under his innovation platform, Redleg Innovation. Guided by the Ability Curve Model, Douglas champions the philosophy that adaptive design—products that adapt to the user, rather than forcing the user to adapt—benefits everyone, not just those with defined physical challenges. His work begins in the “need market,” serving people with the most acute requirements, and expands into the “help market,” where broader audiences value comfort, control, and usability. The NULU knife, inspired by circular cutting geometry found in traditional tools like the Inuit ulu but refined with patent-pending improvements, embodies that philosophy. By aligning the cutting edge and handle in a way that maximizes force transfer and minimizes joint strain,
    続きを読む 一部表示
    1 時間 6 分
  • Continuing Frustration With The Lack Of Accessible Live Streaming Options
    2025/08/03
    Hello again, I hope you are having a good weekend so far my friends. This time I'm sharing a live video I recorded while trying to find a more accessible method for recording live interviews for my podcast. Why Am I Doing This? My friend, mentor, and client Alex Sanfilippo founder of Podmatch has encouraged me to set a goal of turning The Accessibility Advantage into a daily live show. He believes, and I agree; that most anyone who meets me wants to help me or work with me. So I can see how doing more podcast interviews could be a great way to put myself out there more, meet many more new people, and hopefully attract new clients for my writing, speaking, and consulting on accessibility. The question then became how to go live. This video is all about my progress so far including the frustration I'm feeling for not yet having found a truly accessible platform for hosting a live stream solo. What Are My Standards? Before I recount my progress, I want to share my criteria for a streaming platform or for any piece of software I have to use in my business. It has to be accessible, easy to use, and reasonably affordable. I identify accessibility as meaning that someone living with a physical challenge can perform all major functions without assistance. I consider something easy to use if I don't have to constantly think about the steps required to complete regular routine activities. Affordability is a little harder to define, so I choose to look at alternatives in the same space. For live streaming the options seem to run somewhere between $15 and $45 per month. Of course, an option could appear more expensive if the provider insists that users pay for a year in advance. Zoom I spoke about how Zoom checks all of the boxes except when wanting to go live on your social media platforms. . My primary social media platform these days is Linked In. The problem is that you can only connect Zoom to Linked in using what is called the RTMP, Real-Time Messaging Protocol. Which is very challenging for a blind person to configure without help. Riverside I actually tried Riverside a few months ago after Zoom ate one of my recordings requiring me to re-record my interview with Missy Sue Mastel. I found it has many unlabelled buttons. It doesn't have the plethora of keyboard commands that Zoom offers. I also found the process of retrieving the videos or audios of the content I did recored to be confusing and very annoying. And while I have not tried to use it for live streaming, my research tells me connecting it with Linked in would be similarly challenging. StreamYard Next, I tried StreamYard. I almost didn't give them a try because the pricing information on their page was confusing. It wasn't clear that while the usual charges are $45 a month that it is only $25 each for the first three months. But I persevered, and set up an account. It took several dry runs and a couple of live interviews before I started to feel like I was getting the. hang of using StreamYard. However, between my second interview with Teri Brown and my third interview with Lee-Ann Reuber changes were made to the site that prevented me from clicking the go live button. Which is the most important reason for having a live streaming platform to begin with. I was able to save that interview on universal design by starting a new stream while my guest waited patiently. By starting the stream from within StreamYard instead of scheduling it through Linked In the go live button did appear where I could click it and start the stream. I was prepared to give them high marks, and had started to update my booking process to change from Zoom to StreamYard. But this basic disregard for maintaining accessibility is really hard to overlook. Ecamm As you will see when you check out the episode, this was my first experience with Ecamm.
    続きを読む 一部表示
    15 分
  • Lee-Anne Reuber Founder Of Sekond Skin Society Talks Universal Design As A Competitive Advantage
    2025/07/30
    Hello again, I hope your week is getting off to a good start. Today, I'm writing to share the latest interview for my podcast The Accessibility Advantage. This time I had the pleasure of speaking with Lee-Anne Reuber the CEO and Founder of The Sekond Skin Society which is the first truly accessible fitness app on the market. It also brings together able bodied people and their differently abled friends, family members, and coworkers to exercise together and come together to overcome the missconceptions people have about the disabled. This is also another of my episodes sponsored by Audio Eye. AudioEye provides everything you need to solve digital accessibility. They combine automation with experts for monitoring, testing, and fixing issues, plus legal protection you can count on. Check your website’s accessibility for free at audioeye.com This was my third time to speak with Lee-Anne, and I think you can tell just how much of a bond we have built talking about universal design and discussing answers to some of the challenges she still faces. Our Conversation Today, we started by talking about her upbringing and how that taught her that people with different physical, mental, or emotional challenges are still human beings who should be appreciated and supported. She shared about how a job at 13 would lead to a lifetime of working with people who have disabilities. And how that lead her to becoming a yoga teacher. And how the pandemic lead to her realizing that she was the perfect person to build an accessible fitness community and app. We talked about her business challenges. Her answers spoke to my own heart because like me she had to implement creative problem solving, she had to accept help when offered, and she decided there would be no excuses for her not making this thing a reality. She talked about building a fitness app with no skills, talent, or money. And raising her own bar by deciding that her app would debut on the Apple App Store and The Google Play Store at the same time. Then we discussed existing challenges such as the inaccessibility of the fitness or yoga instructor certification process and trying to find an accessible affiliate sales software. Thinking Of Others Even here, she isn't just wanting to do this to build her business. She wants to help more disabled people get certified as instructors because more instructors with disabilities out there will expose more people to our potential and break down misconceptions. And finding an accessible affiliates option is because she has made the decision for her business and her community that she Will Not Use any products or services in her business that aren't accessible. Because that would be a betrayal of everything she has become through working with people like me. Everyone Will Become Disabled Our final exchanges had to do with the conversation around differently abled and disabled. While she didn't use the words initially, I could hear my friend Missy Sue Mastel in my head as Lee-Anne talked about how at at any time in our lives each of us could become disabled. She talked about aging and the issues around vision loss, hearing loss, and decreased motor control that come with getting older. And she asked why would people wait until they need services like hers to start building them. No More Accessibility Excuses After I gave her credit for being able to build a fully accessible website in spite of her small team, I gave a shout out for my friend and mentor Alex Sanfilippo the owner of Podmatch Who also has a very small team yet is able to master making his site fully accessible. Lee-Anne closed with a passionate, compelling, challenge to business owners to overcome the excuses and start making their products, services, website, apps, and content accessible. Show Notes 1: We recorded this on StreamYard again. I had some issues going live with the event I ha...
    続きを読む 一部表示
    53 分
  • Discussing The Need For Accessibility In Tourism With Kay Honig
    2025/07/18
    Hello again, I hope you are looking forward to a fun weekend with friends, family, or coworkers. This time on my podcast The Accessibility Advantage I'm honored to be speaking with Kay Honig owner of Kay Tours Mexico. This is a special occasion because this is my first ever live interview. Kay should be congratulated for his courage. Our Conversation First, we talked about how he went from working in corporate in Germany to owning his own specialty tourism business in Cancun Mexico. While this show isn't necessarily inspirational, you should take heed from his story about how a part time gig lead to his new business. Then we talked about his experiences with accessibility which had consisted with addressing the occasional requests from individuals needing assistance with their visits. I was happy to hear that his exposure to me, including hearing what I went through with my screen reader while preparing to go live, has encouraged him to take a more intentional approach to digital accessibility going forward. Then I spoke to him about his website. I addressed things that he is doing right and outlined some areas where he could do much better. Naturally, I didn't review his entire website for this interview. Then I asked him to address the issue of the safety of visiting Mexico. I explained that for people with disabilities this also includes the fears of people who care about us including friends, family members, and online followers. I think his response to the question about personal safety was reasonable especially as I could say the same about many cities in the US including my own home town of Houston. Then I gave him the chance to speak about the tours his company offers. I loved how he emphasized offering people something they may not get from the more recognizable more traveled tourist spots. Like many business owners Kay admitted to just not thinking about accessibility as a regular part of his business. I believe his level of accessibility will continue to improve as he appears to be sincerely interested in making the effort. Housekeeping Notes 1: I recorded this live using Streamyard. There are no keyboard commands I'm aware of to bring a guest on and off the stage, so I decided to just have Kay on screen with me from beginning to end. And you will see I had a bit of a hiccup at the beginning. The count-down clock doesn't speak to my screen reader, so I asked Kay to tap on the desk. With my next guest I need to ask them to tap harder. 2: I sing on the podcast. The song is called The Accessibility Advantage which I wrote. I'm told the song and my voice are very good. On With The Show Work With Me I'm available to advise you on the accessibility of your online presence including your website, app, blog, podcast, social media profiles, and email newsletters. You can check my rates, or book a call. About Kay I’m Kay Honig, founder of Kay Tours Mexico, a private tour company based in Cancun that I built from scratch after leaving a corporate career in Germany. Over the past decade, I’ve transformed a one-man operation into a leading luxury travel brand through relentless focus on service quality, automation, and team culture. I love sharing practical insights on building trust-driven businesses abroad, scaling service operations, and creating standout guest experiences. I also help audiences navigate the travel landscape by explaining how to avoid common scams, what red flags to watch for when booking tours, and how to make informed decisions that lead to safe, memorable travel. Connect With Kay Website: www.kay.tours Travel Tips Podcast: https://www.kay.tours/podcast Facebook: www.facebook.com/KayToursMexico Linked In: www.linkedin.com/in/kayhonig Instagram: www.instagram.com/kay.honig X: www.x.com/kaytoursmexico Pinterest: www.pinterest.com/kaytoursmexico/ Youtube: www.youtube.
    続きを読む 一部表示
    34 分
  • growing importance of accessibility for AI & search engine Success with Jason Barnard
    2025/07/02
    Hello Again, I hope you are doing well. And I hope you learn something you can really use today. On this episode of The Accessibility Advantage I'm excited to bring you a conversation with Jason Barnard. Known as The Brand SERP Guy, he is an entrepreneur, CEO and founder of Kalicube, a groundbreaking digital marketing agency that helps the world’s most dynamic business leaders move from being one amongst many to become The Reference in their industry. We will be talking about the future of search engine brand building in the coming age of AI and the importance of embracing accessibility to the future success of your business. Before we get to the conversation, I want to mention the sponsor for today's episode. Since it is all about accessibility and how it effects your search engine rankings, the folks at Audio Eye thought you might want to have a good starting point. They offer free website scans on their website using a site checker that tests for 32 different potential accessibility violations using the WCAG, Web Content Access Guidelines. Hoping that my upcoming conversation will drive home the need to know where you stand. Me and Jason had a wide ranging conversation that included talk of his work in the music industry and as the creator of a wildly popular children's Television show. We did discuss how AI is effecting the development of search engines; and how you can use knowledge of these coming conditions to influence how all the various online bots see you and your company. You should know that some of my conversation with him is personal. I asked and received some very helpful feedback about my many brands and what is the best way for me to go forward. But I think you can take a lot of great nuggets from the answers I got using my life as an example. Most Important Points These are the most important concepts that you will learn during the interview. 1: The search engines and the AI bots should be thought of as children who need to be educated about who you are, what you do, and why they should care. The increasing number of bots need to be reeducated if you and your mission have changed over time like mine has. And the longer you wait to start teaching the bots what you want them to know, the harder it will get to change how the search engines and AI users see you. 2: The Kalicube method of Claim, Frame, and Prove. This is how Jason has built his amazing brands, and how he has helped so many other companies grow their brands online. First, you make a claim about yourself or your business. Then you frame it to educate a certain audience. Then you offer proof in the form of your content or the content of others who appreciate you or have benefitted from your work. Notes About The Recordings 1: I sing on the intro. The song is called The Accessibility Advantage, and I'm told I'm really good. 2: This time I was unable to edit out the computer noise from my screen reader, so you wil hear a little of that audio at the beginning. 3: I don't edit my podcasts unless absolutely necessary. Because I'm not good at it, and extensive editing would turn into an excuse not to release great content. Just think of these shows as 50s TV shows that were recorded live. Thankfully, without the laugh track. On With The Show About Jason Jason Barnard, the Brand SERP Guy, is an entrepreneur, CEO and founder of www.Kalicube.com, a groundbreaking digital marketing agency that helps the world’s most dynamic business leaders move from being one amongst many to become The Reference in their industry. He specializes in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated,
    続きを読む 一部表示
    39 分