In this episode of Into The Podverse, host Tony Doe explores the AMP Accords, a landmark white paper from the Alliance for Measurement in Podcasting that marks a turning point for the global industry. This episode breaks down the three fundamental questions the industry can no longer ignore: What exactly is a podcast? How should we measure it? And how do we prove it works?.

Key topics covered in this episode:

• The "Eyes Closed" Test: Discover a remarkably simple new definition to settle the video podcast debate: if the content works with your eyes closed, it’s a podcast.
• From Downloads to Consumption: Why the industry is shifting away from "vanity metrics" like downloads toward measuring actual listening and engagement.
• Closing the Advertising Gap: How standardised metrics and improved attribution could unlock billions of dollars in advertising revenue currently left on the table.
• The Global Perspective: A critical look at the "blind spot" of North American-centric standards and why creators in Africa, Latin America, and Asia must contribute to the global conversation.
• Podfest Naija 2026: A tribute to Tosin Adefeko and the importance of building a collaborative community in the Nigerian podcast space.
• Creator Sustainability: A vital reminder for independent podcasters that sustainability and mental rest matter more than sheer volume.

Whether you are a creator, advertiser, or media professional, this episode provides the perspective needed to understand where the podcasting industry is heading next.

Listen now to learn how these new standards will influence the next generation of platforms, analytics, and monetisation models.

Read the transcript here.