In this episode, Simon At Bonjour speaks with Emily Richards and Flynn Le Brocq about the challenges and strategies in independent school marketing and admissions. They discuss the importance of standing out in a competitive landscape, the role of first impressions, and how to engage staff in marketing efforts. The conversation also covers the significance of word of mouth among parents, the evolving role of social media, and the need for personalisation in admissions processes. As they look forward to the upcoming AMCIS admissions conference, they emphasise the importance of collaboration and sharing insights within the industry.

Takeaways

• Schools need a bold and confident approach to marketing.
• The independent school sector faces increasing competition.
• First impressions are crucial in the admissions process.
• Engaging all staff in marketing efforts is essential.
• Word of mouth can significantly influence school choices.
• Social media should be used strategically to connect with audiences.
• Personalization in communication enhances the admissions experience.
• Transparency with parents builds trust and loyalty.
• Collaboration among staff can improve marketing outcomes.
• The upcoming AMCIS conference is an opportunity for sharing insights.

LinkedIn

https://www.linkedin.com/in/flebrocq/

https://www.linkedin.com/in/emilyrichardsstickman/

Summary

In this episode, Oliver talks about moving from the employee owned sector to AMCIS, sharing insights into the independent schools sector’s distinctive community and opportunities. He emphasises the importance of innovation, collaboration, and understanding members’ needs, whilst outlining AMCIS’s future direction and the role of digital transformation in strengthening community engagement.

Takeaways

• Oliver's background in the employee owned sector informs his approach at AMCIS.
• The independent schools sector is characterised by a supportive community, despite competition.
• There are significant opportunities for innovation across the sector.
• AMCIS aims to act as a convener of ideas and support for its members.
• The annual conference is only one part of AMCIS’s programme.
• Digital transformation is essential to improve members’ access to resources.
• Innovation is crucial for schools to avoid stagnation.
• Leadership should foster a culture of empowerment and autonomy.
• Listening to members’ needs is key to AMCIS’s relevance and value.
• Listening to member needs is key to AMCIS's relevance and value.

Links

www.amcis.co.uk

https://www.linkedin.com/in/oliver-smith-25313225/

https://amcis.co.uk/news/a-unique-and-powerful-community-olivers-blog/

www.thebonjouragency.com

Summary

In this episode, AMCIS podcast host Simon Jones discuss The Confidence Index, which gauges the confidence of marketing and admissions staff in independent schools, with Emily Hargest and Victoria Deadman Gatt. They explore the challenges faced by these professionals, including budget cuts, staff turnover, and the importance of having the right fit in recruitment. The conversation emphasises the need for schools to recognize the value of marketing as a revenue enabler and the role of teachers in promoting the school. They also touch on the importance of maximizing marketing budgets and the evolving landscape of marketing in education.

Takeaways

• The Confidence Index measures the confidence of marketing and admissions staff.
• Budget cuts are impacting marketing efforts in schools.
• Staff turnover is a significant issue in the education sector.
• Recruiting the right fit for school roles is crucial.
• Marketing should be viewed as a revenue enabler, not a cost centre.
• Teachers play a vital role in the school's marketing efforts.
• There is a need for better representation of marketing in school leadership.
• Understanding market value from parents' perspectives is essential.
• Schools must adapt to changing perceptions of independent education.
• Technology is democratising marketing, making it accessible for all schools.

Links

www.amcis.co.uk

https://www.linkedin.com/in/victoriagatt/

https://www.linkedin.com/in/emilyhargest/

www.thebonjouragency.com