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In this episode, Olly and Loukas go deep on the AI systems they've spent the last few months building inside Soar Group - the personal operating systems, the creative production infrastructure, and the internal tooling that's changing how the business runs.

This isn't a conversation about AI tools. It's about the architecture underneath them.They cover:
How Olly built a personal operating system based on Andrej Karpathy's LLM wiki pattern — using Obsidian connected to Claude Code. Call transcripts categorised automatically every day, Slack piped in, reasoning traces stored against every decision made in the business.

How Loukas built his own version in VS Code connected to Claude Code with in-depth context on every brand, every direct report, and every specialism, plus a reinforcement learning loop built into the content pipeline.

The Club Neuro AI operating system - a full web app built as a test case before rolling into the Control Room. Best performing frameworks dashboard, hooks database, one-click reporting, weekly Reddit scrape, and a UI designed to capture operator intuition at the moment it happens.

The four learning loops: performance into hypothesis, hypothesis into correction, correction into rule, decision into outcome.

How they hired an AI videographer targeting 60 unique concepts a month — the equivalent of 15 shoot days replaced by one person.

A mass static generation system with 40-60 framework prompts, brand DNA and personas pre-loaded, ready to generate at scale.

The principle that ties it all together: context compounds. Models don't.

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00:00 Intro
02:05 Our sponsor: SARAL
03:00 Our personal operating systems we've built
21:00 AI as a feedback loop
24:14 Our sponsor: SARAL
25:10 Our foundational context and data engine
30:20 Club Neuro: creative intelligence operating system
35:00 Best in class forecasting process
39:50 Our internal creative processes
47:28 Business intelligence platform

Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
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