The AI Search Show - Episode 3. In this episode, host Ollie Martin and Social Strategy Consultant Nicole Li explore why social media has become one of the most important signals in AI search.

From Reddit and YouTube to Instagram and LinkedIn, Nicole and Ollie break down how AI models use social platforms to validate information, generate citations, and understand brands. They discuss why human-first content still wins, how different AI platforms favor different social networks, why Reddit is the top social citation source, and how brands should build a social strategy that improves visibility across AI search.

The AI Search Show - Episode 2. In this episode, host Ollie Martin and Goodie AI AEO Strategist Rebecca Gross Founder talk about what separates the brands that do and don’t appear in AI search, and how to earn AI citations as a brand. From the importance of creating unique, human-first content... to building technically strong AI-ready websites, Rebecca and Ollie break down the practical strategies behind answer engine optimization (AEO). They’ll discuss why crawlability matters to brands now more than ever, how different AI platforms like ChatGPT, Gemini, Claude, and Grok evaluate content, and what brands should prioritize past classic SEO and into GEO (Generative Engine Optimization).

From the 1998 Brazil squad’s legendary airport antics to the high-stakes world of AI search, this episode breaks down why the World Cup is the ultimate playground for marketers. Whether you're here for the nostalgia of "Wavin' Flag" or looking to avoid a massive "own goal" in your digital strategy, we’ve got you covered.

In this episode, we’re diving into:

• World Cup Nostalgia: Reliving the greatest ads of all time, from Nike’s terminal takeover to Shakira’s "Waka Waka".
• The AI Marketing Playbook: Why "content engineering at scale" is a losing game and how brands like Claude are winning by prioritizing human trust.
• Brand Wars: How smaller brands are carving out niches and why official sponsorship isn't the only way to win 5 billion viewers.
• Tournament Talk: Our host’s bold predictions for France, Brazil, and the US squad.
• Rapid Fire: Messi vs. Ronaldo, Nike vs. Adidas, and the one metric that matters more than clicks in the AI era.

Tune in to see how the world's biggest game is rewriting the rules of marketing.