AI-enabled scams are becoming harder to spot because they no longer have to sound fake.

In this episode of Decoded: AI for Everyone, we explore how scams are becoming more personal, more believable and more emotionally targeted.

A scam message may now use your role, your family context, your writing style, your supplier relationships, your recent posts or even a cloned voice to sound familiar at exactly the wrong moment.

This episode looks at voice cloning, deepfake video calls, personalised phishing, supplier impersonation, fake workers, social engineering, urgency and trust. It also revisits the privacy lesson from earlier in the season: the more personal context we put online, into systems, or into AI tools, the more material others may have to imitate us.

The scam that knows you does not need to be perfect. It only needs to sound familiar when you are least ready to question it.

We also cover practical habits such as using trusted callback numbers, verifying through a second channel, slowing urgent requests down, and setting a private family passphrase that is long, memorable and not easily guessed.

Because in the age of AI-enabled scams, the safest sentence may be: “I am going to call you back.”...

Resources: Decoded-Podcast.com/resources/s4e8

More AI resources: PromptEngineeringCookbook.com