What started as a simple request from his 70-year-old mother has turned into one of the most impressive ADU success stories we've featured. In this episode, Everett Robinson from RMR Tiny Homes shares how he went from zero experience in the tiny home space to closing 10 deals in under a year - all while managing construction, sales, and family life as a one-man operation.

In this episode, you'll discover:

• The "aha moment" conversation with his mom that sparked his entire business
• How he overcame the biggest objection in new markets: "Have you done this before?"
• His strategic first deal at cost that opened the floodgates for future sales
• The phone-first sales approach that's closing deals in a competitive Atlanta market
• Why he vets every lead thoroughly before driving across the sprawling Atlanta metro
• His on-site sales process and how he reads customers to know when to close
• The three distinct customer types he's seeing: rental investors, aging parents, and adult children
• How he manages multiple construction projects without a team (and stays sane doing it)
• The surprising demographics responding to social media ads - including 70-year-old grandmas
• Why "guest quarters" gets approved when "ADU" gets rejected in his market
• The financing partnerships that are helping close 50% of his deals

Key Takeaways:
Everett's success comes down to authenticity, being present on job sites, building the right team around his strengths, and understanding that customers are making their second-biggest purchase. His construction background gives him credibility, but his people skills and systematic approach to follow-up are what's driving results.

Whether you're a seasoned contractor looking to add ADUs to your services or someone considering starting from scratch, this episode provides a realistic roadmap for building a profitable tiny home business in emerging markets.

Connect with Everett:
Email: everett@rmrtinyhomes.com
Facebook/LinkedIn: @RMRTinyHomes

This episode is perfect for contractors, builders, entrepreneurs, and anyone curious about the booming ADU industry.

In this episode, I chat with Charles Edington, The ADU Financing Guy, as we dive deep into how to integrate financing into your ADU business to close deals and scale up. Listen in to hear about what other builders are doing, our recommendations for how to use financing successfully, and how to find the right financing partner for your business. Listen in to get all of the tips and tricks!

Want to learn more about what we do here at TCM and how we help ADU builders scale their businesses? Go to www.thecontractormarketers.com

Struggling to turn your ADU leads into actual appointments? In this episode, discover the proven follow-up system that's helping builders across the country convert more leads into qualified prospects. Learn why timing is everything (hint: the first 5 minutes are crucial), how to leverage SMS for 80% response rates, and the exact messages that get prospects to say 'yes' to meetings. Plus, uncover the automated follow-up sequence that keeps leads warm without burning out your sales team.

Want to learn more and see a breakdown of our proven ADU marketing system? Go to www.thecontractormarketers.com to learn more.

Talk soon.