We were stuck. No ideas, no growth, and no clue what to do next.

In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked.

🎙 You’ll hear:

How to recognize when it’s time to pivot
Why most businesses fail to find product-market fit
The surprising truth about creativity under pressure
How content + community created new demand
What it’s like to turn a personal idea into public traction

If your business feels stuck—or you’re sitting on an idea you’re afraid to test—this episode might be the sign you need.

👉 Subscribe for more insights on growth, marketing, and making bold moves in business.

MAGNETIC
Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/
Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin
MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/
Website | https://www.magnetic.services/

#businesspivot #startupjourney #contentmarketing #productmarketfit #founderlife #TheABTestPodcast #creativebusiness #localmarketing #growthstrategy

🎯 You’ll learn:

• The difference between disruptive vs. incremental innovation
• How to innovate your go-to-market motion in 2024
• Why “doing more with less” creates opportunity
• How to know when to kill an idea (and when to double down)
• Why resistance is a sign you’re actually onto something

Plus: how AI is changing the game (and where it’s still falling short).

Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

Sponsored by IT Outlet.

📩 Subscribe for more sales, marketing & business insights

MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

Website | https://www.magnetic.services/

#businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast

Are your LinkedIn DMs helping your pipeline or getting you ghosted?

In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results.

🎙️ They cover:

• The three DM streams that drive the most engagement

• How to use LinkedIn Live and events to create demand

• The 75-word DM rule that changed their business

• How to personalize outreach with voice notes

• Why cold outreach alone isn’t enough anymore

Whether you're a founder, sales rep, or marketer—this is your LinkedIn outreach survival guide.

🚀 Tune in, take notes, and level up your LinkedIn game.

#LinkedInOutreach #B2BSales #StartupGrowth #Founders #LeadGenTips #TheABTestPodcast #DMStrategy #ContentMarketing #VoiceNotes #ColdOutreach