It's 2021 and we live in a faceless society. As in, we literally can't see each other's faces. We've got eyes, ears, hair (if we're lucky), and that's about it. There's no denying the effects of mask-wearing on our daily interactions with others. It used to be so simple to smile at another shopper in the grocery store, or casually say "hi" or "thank you" to a stranger. Recently, those small connection-building interactions have become awkward and difficult (if not impossible). And what do our masks primarily cover? That's right: smiles! The very thing our profession works so hard to serve and protect is now nearly invisible to the physical world. So, how does an economy of smiles survive a faceless world? By making big changes to the ways we connect with others.

Read the Article:
https://s8e8.com/articles/how-covid-changed-dental-marketing-for-the-better

Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.

Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google

Branding is so important and especially important to think about when you're coming out with a new website. Whether you're a new startup or taking the important step to refresh your online look, branding choices are an essential first step. Hanna gets our design team in a room to talk about branding and how to make sure yours is engaging, consistent, and representing your practice well.

Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups

Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.

Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google

We're breaking down the most frequent excuses we hear from dental startups on why they aren't posting on social media consistently - it usually comes down to being overwhelmed, not having the time, or not knowing what to say. Social media is the first impression you'll make on your patients, but in the startup phase, it's also how your community is gauging if they should trust you. In order to make that great first impression, you've gotta show up. Jump into this month's episode for more.

Read the Article:
s8e8.com/articles/shattering-social-media-excuses-for-dental-startups

Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.

Subscribe to the 8E8 Show Podcast:
iTunes | Spotify | Stitcher | Google