You're losing the hiring war. Not because there aren't good people out there—but because you're fighting the wrong battle.

48.3% of Canadian businesses say recruiting skilled employees is their top obstacle. You're competing with every other business in your market for "experienced" candidates, offering signing bonuses and competitive wages. And even when you land them, there's a coin flip chance they'll be gone within 18 months.

Here's the truth that changes everything: 90% of new hire failures happen because of attitude and personality issues—not technical incompetence. Only 11% fail due to lack of skills.

You're hiring for the wrong thing.

This episode breaks down the 80/20 Hiring Solution—a five-step system to hire for fit, train for skill, and build teams that actually stick around:

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• Identify your ONE non-negotiable character trait
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• Stop competing for "experienced" candidates
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• Build a 2-week onboarding system that creates competence fast
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• Create retention through growth paths, not just pay raises
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• Replace yourself in one role per quarter
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Southwest Airlines became an industry leader using this exact philosophy. Founder Herb Kelleher hired for humor and attitude first, skills second. You can do the same.

Your Golden Hour this week: Write down the ONE character trait your best employee has. That's your new hiring filter.

While your competitors wait for the perfect candidate to show up, you're building a system to create them.

Connect with Chris Cooper:

Website - https://businessisgood.com/