『The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508』のカバーアート

The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is. Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece. 🎥 Watch the full episode: https://youtu.be/nfpOojSuPf4 KEY CHAPTERS 00:00 - Introduction 02:02 - Meet Justin Herald 02:23 - The Eight Invisible Things 04:21 - Expectation, Effort And Certainty 07:52 - Personalisation And The Phone Test 10:05 - Consistency Across Your Team 11:58 - From $1.25 To A Global Brand 16:18 - Why Service Rebellion Exists 19:13 - Say Something, Even Nothing 23:37 - The Reason Behind The Form 29:16 - Hiring For Personality 31:34 - Paying For Referrals 34:02 - The Market You're Not Tapping 37:21 - Letterbox Drops And QR Codes 45:22 - Websites Are For Storytelling 48:46 - The Emotional Bank Account 54:18 - Service Rebellion, The Book 55:52 - Closing Remarks and Resources About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring. Website: www.ServiceRebellion.com Referral system mentioned in the episode: www.ReferUsNetwork.com LinkedIn: https://www.linkedin.com/in/justinherald/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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