Why do great ideas get ignored while average ideas gain traction?

Most of us assume people make decisions logically. The science says otherwise.

In this fascinating conversation, we sit down with Patrick van der Burght, one of the world's leading experts on ethical persuasion and a certified trainer in Dr. Robert Cialdini's groundbreaking research on influence.

Together, we explore why people say "yes"... "no"... or simply never decide at all.

If you've ever...

• struggled to get buy-in from your team,
• wondered why your best presentation fell flat,
• wanted to influence without manipulating,
• or needed others to embrace a new idea...

this episode is for you.

You'll discover:

🧠 Why up to 95% of our decisions happen automatically, long before logic catches up.

💡 The surprising reason adding more facts often decreases persuasion instead of increasing it.

🎯 Why many "no's" aren't really no—they're simply indecision.

⚡ How a few words—or even changing the order of a sentence—can dramatically improve trust and influence.

🤝 The 7 Universal Principles of Ethical Persuasion and how leaders can use them to build trust, strengthen relationships, and inspire action without manipulation.

🌎 Why these principles work across cultures, industries, and even at home—not just in sales.

We also tackle one of the most important questions of all:

How do you become more influential without sacrificing your integrity?

Patrick's answer is refreshingly simple:

The best persuasion doesn't pressure people—it helps them make better decisions.

In a world overloaded with information and shrinking attention spans, learning how people actually make decisions may be one of the most valuable leadership skills you can develop.

To learn more or contact Patrick - visit Ethical Persuasion - Sales Training and Consulting - Ethical Persuasion.