The 4Ps of Marketing
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The 4Ps of Marketing
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このコンテンツについて
In this episode of the Books, Business, and Mindset Podcast, certified creativity coach Jen Graybeal delves into effective marketing strategies for authors. Focusing on the four Ps—Product, Price, Place, and Promotion—Jen highlights the importance of distinguishing between strategies and tactics. The discussion includes practical tips on diversifying product offerings, setting appropriate pricing, choosing the best sales platforms, and utilizing effective promotional tactics. Listeners also get insights on the significance of newsletters, social media, and events in building a strong marketing plan.
00:00 Introduction to the Podcast
00:23 Understanding Marketing Strategy vs. Tactics
03:38 The Four Ps of Marketing
04:56 Product: More Than Just Books
09:40 Place: Where to Sell Your Books
14:01 Price: Setting the Right Value
17:03 Promotion: Connecting with Readers
38:45 Final Thoughts and Conclusion
Where to find Jen
Website: https://www.jentheeditor.com/
All the socials: @jentheeditor
Subscribe to Jen's newsletter for Author Marketing and Mental Health tips
https://www.jentheeditor.com/subscribe