There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list.

If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you.

Inside this episode, we'll cover:

• Why I don't believe in "all-in-one" platforms
• The CRM I use to automate my client experience
• My favorite gallery delivery platform (and where I'd start if you're on a budget)
• Why I still use the same website platform after all these years
• The email marketing software that's helped me grow my business
• When it's actually time to invest in each platform
• How to prioritize your business investments without feeling overwhelmed

Resources Mentioned

• Iris Works: https://brookejefferson.com/iris
• Pixieset: https://brookejefferson.com/pixieset
• Showit: https://brookejefferson.com/showit
• Flodesk: https://brookejefferson.com/flodesk
• Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse

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Can I be your big photographer sis for a second?

You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.

What you need is consistency, support, and a simple plan you can actually stick to.

That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking.

Every month inside MLAT you get:

✔ A plug-and-play monthly marketing plan
✔ Done-for-you marketing templates & systems
✔ Live group coaching with Brooke
✔ Slack accountability + community
✔ Monthly workshop/training

Come join us inside Market Like a Tog and let’s build momentum together.