Joe Loya is back on the 323 Podcast. A Navy veteran, entrepreneur, and 11-year sobriety milestone holder, Joe is the founder of Breaking the Curse LLC in Las Cruces — and one of the most openly bold voices for his faith you will find in the Borderplex.

In this conversation, Joe and Tiffany pick up where they left off, talking about what it means to steward a spiritual gift of connection, how to set healthy boundaries when everyone needs something from you, and why investing in your communication skills is an act of obedience. Joe also shares how Toastmasters helped him move from knowing he was called to be vocal to actually showing up that way in front of people.

Connect with Joe at https://www.breakingthecursellc.com or find him on Facebook, Instagram, and LinkedIn at @joe.rudy.loya.

Listen to more episodes at https://323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Marcus Juarez and Madison Arrieta are the engaged co-founders of Blessed Beans Coffee Co., a faith-driven mobile coffee trailer based in El Paso. They launched in the fall of 2025 with a simple mission — grounded in faith, brewed with love — and rooted their business in Psalm 34:8.

In this conversation, we talk about what it actually looks like to start a business with faith at the center from day one: the hard early days of failing inspections and broken water pumps, the discipline of making everything from scratch, how they handle running a business together while one of them works full-time, and the unexpected moments of ministry happening right there at the trailer window. If you've ever wondered what it looks like for a young entrepreneur to treat their business as an act of worship, this one's for you.

Connect with Marcus and Madison at https://www.instagram.com/blessedbeanscoffeeco/ https://www.tiktok.com/@blessedbeanscoffee

https://www.facebook.com/p/Blessed-Beans-Coffee-Co-61578077246748/

Listen to more episodes at https://323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Cynthia D. Horton is the founder of Shift to Grow, a leadership development firm based in El Paso, and a woman whose faith shows up in everything she does, from her work with nonprofits and corporations to fostering over 50 kids and helping bring a 10,000-piece international art collection to the Borderplex. In this conversation, Cynthia talks about what it actually looks like to work as unto the Lord, why she believes leadership is a privilege, and how God has connected her to people and opportunities she never could have planned. She also shares the story behind the El Paso International Museum of Art's Window to the World collection, and why a border city like ours is exactly the right home for it. Connect with Cynthia at shifttogrow.com or on LinkedIn, and learn more about the museum at internationalmuseumofart.org

Listen to more episodes at 323podcast.com

The 323 Podcast is Sponsored by:

C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex