Ever spend more time deciding what to write than actually writing it?

If marketing feels harder than it should, the problem may not be your writing. You may simply be asking the wrong question.

Dr. J.J. Peterson remembers sitting down every week to write emails and wondering what to say. Everything changed when he stopped asking, "What should I write?" and started asking, "What does this email need to do?"

Dr. J.J. Peterson closes out this marketing series by sharing three email frameworks you can return to again and again. Each one has a different job, helping move a customer forward at a different stage of the relationship. When you understand the purpose of the email you're writing, creating consistent marketing becomes much simpler.

• The one question that makes writing marketing emails much easier
• The three email frameworks every business can use repeatedly
• Why customers hesitate—even when they already have enough information
• How to use testimonials to reduce risk instead of simply collecting praise
• A simple structure for addressing objections before they stop a sale

If writing emails, updating your website, or explaining what your business does always feels harder than it should, the problem may not be your writing—it may be a lack of clarity. Dr. J.J. Peterson helps organizations clarify their message so customers immediately understand what they do, why it matters, and what to do next.

Learn more at drjjpeterson.com.

• Influence by Robert Cialdini
• Information Gap Theory by George Loewenstein

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