The $100M Liquid Revolution: From Backyard PVC Sprayer to BOSS Acquisition | Jordan Smith, Storm Equipment

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The $100M Liquid Revolution: From Backyard PVC Sprayer to BOSS Acquisition | Jordan Smith, Storm Equipment

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From drilling holes in a piece of PVC pipe on a fertilizer tank to building VSI. One of the most recognized liquid de-icing equipment manufacturers in North America. Jordan Smith's journey is the ultimate blueprint for the modern snow contractor. In this episode of ICEBREAKER, live from the SIMA Symposium, Amanda sits down with Jordan Smith (founder of Smith Lawn and Landscape, creator of VSI Liquid De-Icing Equipment, and CEO of Storm Equipment). Jordan shares the raw, unfiltered story of how a college kid running a lawn and dog-waste cleanup business grew a 60-person operation, pioneered all-liquid de-icing in Minnesota, and built an equipment empire that caught the attention of Toro and BOSS. In this episode, you'll hear: • The Birth of VSI. How a fertilizer tank, a farm-kid employee named David Voigt, and an egg sprayer proportioning valve became the first VSI liquid applicator.

• "We Turned 100 Acres into Pure Ice". The painful 5:20 AM call that taught Jordan a critical lesson about hot brine, trial and error, and why cheaper isn't always better.

• Going All-Liquid in 2012. Why Jordan abandoned spreading dry salt over a decade ago, how he educated clients (starting with Rolls-Royce), and why spraying liquid at 0°F makes sense once you understand the science.

• The Ego Trap & 8 Streams of Income. Jordan's candid advice to young entrepreneurs on starting too many businesses at once, losing cash flow, and why "overnight success" usually takes ten years of getting your butt kicked.

• Selling VSI to BOSS & Toro. What it really takes to scale a manufacturing brand and why staying true to the contractor mindset made VSI an acquisition target.

• Plus, a rapid-fire round covering energy drinks, Red Wing boots, why "Chaos" describes the snow industry, and the one hill Jordan is willing to die on. Take the chance. Enjoy the moment. Learn from every decision.

Subscribe to ICEBREAKER on Apple Podcasts, Spotify, or YouTube. Got a guest suggestion? Email us at podcast@myicesolutions.com.

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