🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Top of funnel Google Ads campaigns can look successful, but are they actually making you money? In this video, I will break down how to measure the real revenue impact of awareness and prospecting campaigns beyond general metrics like clicks and impressions.

This % shows how much a campaign helped other campaigns close sales. High % means it supported the sale, low means it mainly closed sales on its own.

High % (40%+):

• Treat as an awareness campaign.

• Judge on cost per click, and how much assist revenue share it shows.

• Expect it to feed branded and exact search campaigns later.

Low % (0–10%):

• Treat as a closer campaign.

• Judge heavily on cost per conversion and direct ROI.

Middle % (10–30%):

• Likely middle of funnel. Balance between assists and closures.

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Frequently Asked Questions:

What is a top-of-funnel Google Ads campaign?

A top of funnel campaign targets cold audiences who are not actively searching for your product or service yet. These campaigns are designed to build awareness and generate initial interest.

How can I tell if my top of funnel campaigns are working?

Look at assisted conversions, conversion path reports, branded search lift, and overall blended cost per acquisition instead of only last-click conversions.

What metrics matter most for top of funnel campaigns?

Key metrics include assisted conversions, conversion lag, engagement metrics, branded search growth, and overall account revenue lift.

Do I need proper conversion tracking set up first?

Yes. Without accurate conversion tracking and attribution data, you cannot reliably determine whether top of funnel campaigns are contributing to revenue.

Are top of funnel campaigns right for every business?

No. They are most effective for businesses with longer sales cycles, higher average order values, or products that require education before purchase.