You finish a wedding film. You're genuinely proud of it. You send it to the couple, get back a message saying it's the best money they spent on the day. Then you open Instagram and within ten minutes you're convinced you're not good enough to be doing this job.

Danny and Jason are back after their first ever skipped week, and they're getting into something every wedding filmmaker feels but rarely says out loud. The industry is improving fast, almost too fast, and it's becoming harder than ever to scroll without comparing your work to someone else's highlight reel from a better lit day with a bigger budget and a smoother run of show.

They talk honestly about the mental spiral that happens when you post a teaser you're proud of and immediately get served fifteen other videographers' best work, why nobody's wedding day is actually as flawless as the final film makes it look, and the now infamous story from a CODA event where a videographer broke down everything that went wrong behind one of his most celebrated films, gimbal failure and all.

Danny also shares the reality of trying new gear on a live wedding day, including a camcorder handed to the wrong bridesmaid entirely, and why experimenting in public always feels worse before it gets better. The conclusion is simple but worth hearing again: you're not making films for your peers, you're making them for the people who were actually there, and that's the only comparison that matters.

A more personal one this week, but a genuinely important reminder if Instagram has been getting to you lately.

🎧 Podcast Sponsors

LUMIX
Try the new S1R2 or S1 Mark II with Lumix's free 48 hour loan scheme. They deliver it to you and collect it after.
Get 10% off at the Lumix store with code TWVP
https://shop.panasonic.co.uk
https://lumixloan.co.uk

Bride and Groom Video
Need help with your editing backlog? Bride and Groom Video match you with an editor in your style and give you fast turnaround without the stress.
Listeners get £75 off their first order with code TWVP75
https://bridengroom.video/twvp

Vidflow
Give your couples a Netflix style viewing experience for their wedding films, fully branded to your business.
Get 10% off with code TWVP
https://signups.vidflow.co/ref/twvp

Wedola
An all in one CRM built for wedding filmmakers. Manage enquiries, contracts, emails, bookings and workflows in one simple dashboard.
Get 3 months free with code TWVP

You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.

Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Enquiries are down across the industry. There are more photographers and videographers competing for the same couples than ever before. And most people's answer is to just post more and hope for the best. This week Danny and Jason get into why Meta ads might be the thing you've been putting off that could actually change your enquiry rate, and how to do them properly.

Jason has been running ads consistently for seven months and breaks down exactly what's worked, what flopped, and the one thing most videographers get wrong when they start. Spoiler: it's stopping too early. He explains how Meta's algorithm actually learns over time, why cutting an ad before it has enough data basically resets everything, and why the content that performs best as an ad probably isn't what you think it is.

His two best performing ads have nothing to do with showcasing wedding films. One hit 890,000 views. A wedding planner saw it and booked him for a wedding in August. The other generated a booking too. Both were shot on his phone.

Jason talks through the mistakes he made when he first started, including accidentally targeting the wrong audience entirely, and why ads work brilliantly as a background tool that keeps your business visible even during the months when life takes over and you're barely posting. They also cover why boosting content that's already performed well organically is one of the most efficient things you can do with a small ad budget, and why doing it on your computer rather than your phone saves you 30% straight away.

If you've been curious about ads but don't know where to start, this is the episode.

🎧 Podcast Sponsors

LUMIX Try the new S1R2 or S1 Mark II with Lumix's free 48 hour loan scheme. They deliver it to you and collect it after. Get 10% off at the Lumix store with code TWVP https://shop.panasonic.co.uk https://lumixloan.co.uk

Bride and Groom Video Need help with your editing backlog? Bride and Groom Video match you with an editor in your style and give you fast turnaround without the stress. Listeners get £75 off their first order with code TWVP75 https://bridengroom.video/twvp

Vidflow Give your couples a Netflix style viewing experience for their wedding films, fully branded to your business. Get 10% off with code TWVP https://signups.vidflow.co/ref/twvp

Wedola An all in one CRM built for wedding filmmakers. Manage enquiries, contracts, emails, bookings and workflows in one simple dashboard. Get 3 months free with code TWVP

You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.

Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Most wedding videographers think sales is something that happens when a couple gets on a call with you and you try to convince them to book. Danny and Jason think that's already too late.

In this episode they break down what a real sales journey looks like from start to finish, and why the videographers who convert the most enquiries aren't the ones with the best pitch, they're the ones who've been selling long before anyone ever hits the contact form.

They get into why your Instagram profile, your website, and your response to an enquiry are all part of the same sales process, and how most people are leaving money on the table at every single stage without realising it. Danny shares how he uses WhatsApp voice notes to respond to enquiries within the hour, why getting back to someone quickly matters more than what you actually say, and the dog cam story that perfectly sums up what it means to make a couple feel like you actually read what they sent you.

Jason talks through why the sales call is rarely about your work, the work already did its job to get them to enquire. What the call is really about is whether they want you at their wedding. He explains how to use the information people give you on inquiry forms to build a genuine connection, and why turning a rational decision into an emotional one is the most powerful thing you can do when couples are weighing up their budget.

If you've ever felt uncomfortable about the sales side of running your business, this one will change how you think about it entirely.

🎧 Podcast Sponsors

LUMIX Try the new S1R2 or S1 Mark II with Lumix's free 48 hour loan scheme. They deliver it to you and collect it after. Get 10% off at the Lumix store with code TWVP https://shop.panasonic.co.uk https://lumixloan.co.uk

Bride and Groom Video Need help with your editing backlog? Bride and Groom Video match you with an editor in your style and give you fast turnaround without the stress. Listeners get £75 off their first order with code TWVP75 https://bridengroom.video/twvp

Vidflow Give your couples a Netflix style viewing experience for their wedding films, fully branded to your business. Get 10% off with code TWVP10 https://signups.vidflow.co/ref/twvp

Wedola An all in one CRM built for wedding filmmakers. Manage enquiries, contracts, emails, bookings and workflows in one simple dashboard. Get 3 months free with code TWVP

You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.

Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings