Today on That Sober Guy Podcast, we’re joined by a legend in the speaking and performance world, Joel Bauer. This dude has trained some of the most elite speakers, presenters, and marketers on the planet to monetize their life experience and create real influence, both on and offline. If you’ve ever seen someone captivate a room and thought, “How the hell do they do that?” - there’s a good chance Joel’s fingerprints are somewhere in their training.

But here’s where it gets real, Joel’s not just about stage presence and sales. He’s lived through and witnessed the dark side of addiction up close, and he’s got some powerful wisdom for men who know they’ve got that “addictive personality” wiring. Instead of letting it wreck your life, Joel breaks down how to redirect that same intensity into something that actually serves you, your business, your relationships, your health, and your purpose.

And, of course, we have a few laughs along the way, because if you can’t laugh at the insanity of this crazy life, what’s the point?

A couple of key takeaways from today’s episode:

1. Your “addictive” tendencies aren’t a curse, they’re untapped potential when harnessed with the right structure and intention.

2. Influence isn’t about what you sell, it’s about the truth you’re willing to share and the transformation you’ve lived.

If this episode hits home for you, don’t go it alone. Join our free men’s community, The Victory Circle , where high-performing men connect, share wins, and stay accountable on the path to sobriety, strength, and purpose.

Or if you’re ready to go deeper, reach out for 1-on-1 coaching and let’s build a plan to help you quit drinking and get your fire back.

Facebook: https://www.facebook.com/joelbauerofficial
YouTube: https://www.youtube.com/@joelbauer
Instagram: https://www.instagram.com/joelbauermentor/
LinkedIn: https://www.linkedin.com/in/joelbauer/

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

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Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

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Are men drinking themselves out of masculinity? In this episode of That Sober Guy Podcast, we break down how alcohol quietly strips away the very things men pride themselves on - strength, drive, sex drive, and mental toughness.

From the “beer belly badge of surrender” to the not-so-funny reality of whiskey D, we’ll dive into the science and the everyday impact booze has on your body, brain, and relationships. We’ll also get real about why many men reach for the bottle to feel confident or tough, and how that short-term crutch is often the thing eroding their long-term manhood.

This isn’t about chest-thumping caveman masculinity. It’s about the grit, focus, discipline, and clarity that make men leaders, fathers, husbands, and high performers — and why alcohol is the biggest enemy of all four. Expect some laughs, some uncomfortable truths, and a wake-up call that might just change the way you think about your next drink.

Actionable Takeaways:

1. Ask yourself: Is alcohol fueling my manhood or stealing it? Be brutally honest.
2. Replace one “manhood killer” (nightly drinking) with one “manhood builder” (a workout, journaling, cold shower, or just showing up present with your family).

If you’re ready to sharpen your edge, join our free men’s community — The Victory Circle — where other guys are quitting drinking and leveling up together. Or, if you want deeper support, reach out for 1-on-1 coaching and let’s build your strongest, clearest, most powerful self.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Every touchdown, home run, and knockout seems to come with a side of beer, or at least a commercial for it. From Budweiser’s billion-dollar deal with the NFL, to tequila pouring all over UFC fight nights, to beer practically funding baseball stadiums, alcohol and sports have become inseparable. But should they be?

In this episode of That Sober Guy Podcast, Shane takes a look at alcohol advertising in sports. Do leagues like the NFL, MLB, NBA, and UFC owe fans more responsibility when it comes to promoting addictive substances? Why are we okay with tequila logos on jerseys, but we’d never accept Marlboro as the “official cigarette of the Finals”? And is it just hypocrisy to glorify peak performance athletes while cashing checks from companies selling a product that wrecks health and lives?

We’ll explore:

• How alcohol ads target not just adults, but kids and families watching games.

• The normalization of booze as “part of the fan experience.”

• The Big Tobacco playbook—and how alcohol companies are running the same game.

• Whether banning alcohol ads in sports could actually be a good thing.

All with a little humor and sarcasm, because nothing says “family-friendly Sunday football” like pounding tallboys and screaming at the ref who can’t hear you.

Actionable Takeaways:

1. Pay attention during the next game, notice how often alcohol shows up, and what message it’s sending.

2. If you’re in early sobriety, set boundaries, mute commercials, watch with sober friends, or create new game-day rituals.

And remember, you don’t have to do this alone. Join our free men’s community, The Victory Circle, where guys like you connect, share wins, and support each other in sobriety. Or, if you’re ready to go deeper, reach out for 1-on-1 coachingand let’s walk this path together.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)