After more than two years away, I’m back with a brand-new season of That Real Estate Tech Guy! In this first episode, I set the stage for what’s to come and dive into core lessons from my new book, Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook.

We explore why the phone is still the most powerful tool for real estate investors, why clean data is more than just an efficiency issue, and how proper training and performance management can turn your acquisitions team into a revenue-driving machine. Along the way, I share stories, cautionary examples, and proven strategies you can implement today.

Episode Timeline

[0:00] - Introduction

[0:42] - Why I relaunched the podcast and why now is the perfect time to focus on real estate technology.

[2:19] - The inspiration behind Click Call Scale and the ongoing importance of the phone in real estate.

[5:30] - A cautionary tale about “Linda” and how bad data can destroy trust with sellers.

[9:13] - Why “measure twice, cut once” applies to data management.

[12:07] - How combining data, systems, and the phone unlocks sales success.

[15:39] - The hidden cost of treating cold callers as disposable.

[18:30] - Why scripts alone fail and the power of training agents in fundamental sales skills.

[21:22] - Core skills every acquisitions team must master: active listening and mirroring.

[27:14] - The importance of structured performance reviews to maintain team effectiveness.

[30:59] - Building a culture of self-improvement with weekly reviews and clear metrics.

Key Takeaways

1. Clean, well-managed data is the foundation of trust and efficiency in every real estate acquisitions team.
   
   
   
2. Training agents in core sales skills like active listening and mirroring is far more powerful than relying solely on scripts.
   
   
   
3. Long-term success requires consistent performance management, with weekly reviews that balance both quantitative and qualitative metrics.
   
   
   

Links & Resources

• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – https://www.amazon.com/Click-Scale-Investors-Ultimate-Playbook/dp/B0FQ2774TT
  
  
  
• smrtphone – The only phone system built for real estate investors (includes 5,000 free calling minutes): https://www.smrtphone.io/
  
  
  
• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.
  
  
  

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In this final episode of Season 2 of That Real Estate Tech Guy, we bring you an exclusive conversation with the brilliant Ivan Tejeda, a trailblazer from Prohost and Airbnb!

Ivan delves deep into the realms of real estate, technology, and the thriving world of Airbnb. He shares his unique insights on his experience of developing (and teaching) a business model based on short-term rentals using Airbnb.

“I think that a lot of people are intimidated by the technology side of things and being able to have all of their ducks in a row. I dealt with this myself, with what's called analysis paralysis. And we get stuck with trying to figure out every single detail before we actually take a step.”

Ivan highlights the common challenge many real estate investors face when confronted with technology and complex tasks. There is so much data to look at that “Analysis Paralysis” can take over and cause investors to fixate on minute details instead of embracing the actions they should be taking.

Ivan discusses the complexities involved in managing properties, particularly in the context of Airbnb or other short-term rentals. He also emphasizes the importance of making sure that you are earning the maximum potential revenue from your properties. 

“Many different variables allow us to not only maximize our occupancy but at the same time not leave money on the table, which is what we're here for.” 

Stay tuned for more exciting updates. as Season 3 is just around the corner, promising even more insights, guests, and cutting-edge discussions. Keep an eye out for the announcement and get ready to embark on another knowledge-packed season of That Real Estate Tech Guy!

Get ready for another enlightening episode of That Real Estate Tech Guy as we sit down with the brilliant Jimmy Vreeland from Vreeland Capital. Join us as Jimmy unveils the game-changing potential of a clear mission statement and its incredible impact on your real estate business strategy. Learn how to align your entire team towards a unified goal, driving unparalleled efficiency and focus. Jimmy’s mastery shines as he delves into the realm of insightful reporting. Witness how data-driven gems can guide your decisions, open doors to growth, and reshape the way you approach your business. It’s time to elevate your business strategy and team dynamics. Tune in now to catch Jimmy’s insights and gain a competitive edge in the real estate arena.

Are you ready to revolutionize your real estate game? Dive into the latest episode as Kyle Connor from DIY Wholesaling takes the stage with host Jordan to explore the fundamentals of lead generation and scaling responsibly.

In a world where speed often takes the forefront, Kyle reminds real estate investors that the first step to consider is getting a power dialer. He says, “The first good step is getting a power dialer. That's what really changed the game for us - getting a power dialer and really getting to do volume and consistency in our marketing.”

But guess what? The real revelation lies in his emphasis on the balance between speed and strategy 

“And what I've realized is needing to basically slow down and scale responsibly.”

Kyle reveals a profound lesson he learned: fortify the business’s foundation before charging ahead. With a focus on building robust systems and leveraging technology, the journey becomes the driving force. As he simply puts it, “You need to slow down so you can go faster.”

Don’t miss out on this mind-blowing episode that delves into the intricacies of real estate success. Tune in now for a masterclass in responsible scaling and innovative strategies.

Are you ready to up your real estate game and boost your investment success? In this episode, Jordan Fleming sits down with Rick Howell, a seasoned real estate expert with years of successful deals under his belt! 

Rick spills the beans on their well-crafted playbook, guiding you through the process of mastering the numbers before sealing the deal.

“The challenge was understanding the numbers and how all that piece worked and making sure we were buying right.” 

Rick emphasizes the importance of getting the whole picture - from the property’s condition to the required rehabs and installations. By following his well-honed process, real estate investors can rest assured that they won’t miss a single detail, maximizing their returns and minimizing risks.

Rick dives into some of  the critical aspects of an investor’s marketing strategy. “So the fundamental base of how we build our coaching program is what kind of marketing budget you have to be able to start driving leads to your business.”

Rick explains that no one process fits all. For some investors, a mail campaign works. For others, text messaging kills it. investors have to understand what marketing strategy works best, what platform is needed, and how much investment should be poured in to ensure the money is allocated accordingly.

This episode is full of industry insights and proven strategies that will undoubtedly level up your real estate investment. 

Get ready for an episode packed with lead generation tips, as Jordan Fleming is joined by Trevor Mauch, CEO of Carrot. In this episode, Trevor unveils the secrets behind creating websites that don’t just look stunning but also perform at their peak to generate consistent, quality leads.

A website is one of the most basic and effective ways to market your business, but not all websites are created to perform; some are just built to look beautiful. Trevor shows how an effective website is developed using proper analysis and how all the elements, sizes, and words can be designed to boost conversions.  You’ll discover how these seemingly small changes can make a world of difference and more than double your conversion rates!

"The call-to-action buttons are not just commands: click this, continue, submit; it should be a benefit-oriented button."

Trevor dives into how you can reduce resistance and add clarity for potential clients.  “There were deals that he has closed 100% because he reduced resistance, added clarity for people for that next step just by putting in a Calendly link to book an appointment after they submit their form.”

This incredible episode is packed with practical tips, real-world examples, and expert strategies to optimize your real estate website and supercharge your lead generation and sales!

Experience the freedom of remote real estate investing, where the world becomes your playground and your investments work for you, no matter where you are. In this podcast episode, we interview Sarah Weaver. She is the founder of Invested Adventures and the author of 30-Day Story: A Real Estate Investor's Guide to Mastering Medium-Term Rentals. Sarah discusses her journey into real estate investing and how it led her to focus on remote property management. She shares her strategies for managing multiple rental properties from afar. To stay organized and manage relationships with local suppliers, cleaners, and tradesmen, she uses tools such as Avail and Asana. Sarah also addresses the fears that many people have when it comes to remote property management and provides tips for overcoming them. She provides advice on technology investments for new investors and emphasizes the need for a solid team to achieve real estate investment success. Tune in to learn more about experiencing the freedom that comes with remote property management.

Are you ready to take your real estate business to new heights? 

Join your host Jordan Samuel Fleming as he sits down with Bobby Suarez from SelltoBobby.com in an informative conversation about skyrocketing profit through credible marketing strategies.

“Our conversion rate has increased. Even though the leads are more expensive, we're definitely making more money, and we're more profitable now.”

Bobby drops some serious knowledge as he shares why he switched from common outbound marketing tactics like SMS and cold calling to the power of inbound marketing. He reveals how his team’s lead quality drastically improved, resulting in an impressive increase in their conversion rate. It just goes to show that sometimes investing in better options can lead to greater profits, even if they initially seem more expensive.

“What I like about TV is the credibility piece that comes with TV. So when they see you on TV, they automatically see you as a credible company.”

While some real estate investors may settle for cheaper marketing strategies, Bobby knows the secret to success lies in leveraging the power of TV marketing. Not only does it bring a sense of credibility to your brand, but it also attracts inbound leads like a magnet. Sellers are more likely to view companies that have been featured on TV as reputable and trustworthy.