Texas Realtor Attracts Her Ideal Clients On Social Media | Kim Dean
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Texas Realtor Attracts Her Ideal Clients On Social Media | Kim Dean
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In this episode, Jamie Knight sits down with Kim Dean, top Realtor and Team Leader from McKinney, Texas. Kim shares her inspiring journey in real estate, her innovative approach to community building, and how her company is leveraging social media and in-person events to attract the right clients and agents. Discover actionable strategies to grow your real estate business authentically and sustainably.
Follow Kim on Instagram: https://www.instagram.com/simplykimdean
Hop on a call with Jamie: www.Calendly.com/JamieKnight
Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS
Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS
How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN
Key Topics
Kim Dean's 24-year real estate journey
The importance of community and in-person events
Leveraging social media for local marketing
The shift to cloud-based brokerages and its benefits
Agent retention strategies and building a supportive culture
Kim's target client avatar and marketing focus
The story of Courtney Benson and her impact
Kim's advice for struggling agents and mindset shifts
Sound Bites
"Real estate found me when I was pretty broken."
"Revenue share has helped pay for her medical expenses."
"Attract your ideal clients by being authentic."
Chapters
00:00 Introduction and Kim's background in real estate
01:35 Kim's journey from Virginia to Texas
02:53 Starting her own brokerage and rebranding to Simply Texas
06:25 Transition to cloud-based brokerage and growth at Real
09:52 Building community through in-person events
12:32 Creating authentic relationships with clients and agents
17:45 Kim's social media strategy and hyper-local content
22:58 Attracting ideal clients and agents with authenticity
26:16 Courtney Benson's story and her impact at Real
32:01 Kim's retirement vision and long-term goals
34:36 Advice for struggling agents and mindset tips
Keywords
real estate, community building, social media, agent retention, cloud brokerage, Texas real estate, in-person events, agent attraction, Kim Dean, Simply Texas Real Estate