In this insightful episode of Per Her Perspective, host Marla Noel sits down with Teri Bassman, Chief Culture Officer and co-owner of Bassman Blaine, a family-led home furnishings company that has been shaping the industry since 1984. From growing up as an IBM “transfer kid” who had to make new friends every couple of years, to helping lead a company through recessions, rapid growth, and a global pandemic, Teri shares how adaptability, integrity, and clear priorities became the backbone of her leadership.

Marla and Teri explore how Bassman Blaine evolved from a scrappy sales agency into a respected, people-centered organization recognized as one of Orange County’s best places to work. Teri talks about the power of clarity and accountability, the TIGER values that anchor their culture, and why hiring for alignment is just as important as hiring for talent. She also opens up about being in the “sandwich generation,” raising three daughters while caring for aging parents, finding balance through pickleball and meditation, and the role Women Presidents Organization has played in strengthening her voice as a leader.

Tune in for a candid, encouraging conversation about building a business that honors your values, supporting your team through change, and staying grounded while you grow something that lasts.

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Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com